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Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses.... →

VB WEBINAR: Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone. But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps. One solution that’s working for some? Deep engagement in every part of the app. The challenge, of course, is that app developers are continually […]... →

Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience. It's a powerful example of how great content can create an experience that not only informs, but makes you feel.... →

Snowflake Computing, a startup that has built data warehouse software based in the Amazon Web Services cloud, announced a new $45 million funding round and made its software generally available. Snowflake made a big splash when it came out of stealth mode in October with $26 million in funding and a superstar chief executive, Microsoft […]... →

Clinton Foy joins firm as managing director with gaming expertise.... →

Yotpo, a platform that helps businesses with original content marketing, just announced the closing of a $15 million funding round. This brings total funding so far by the company to $30 million. Read More... →

Snowflake, a novel data warehousing service that’s run by former Microsoft server and tools executive Bob Muglia, is coming out of beta today. In addition, the company today announced that it has raised a $45 million Series C round led by Altimeter Group, with participation from previous investors Redpoint Ventures, Sutter Hill Ventures and Wing VC. At first glance, data warehousing may… Read More... →

Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction.... →

В 2014 году «Сбербанк» потратил на развитие своей ИТ-инфраструктуры около 65 млрд рублей (около 5% операционных доходов до выплат в резервы банка), сообщает РБК. Издание сравнивает эту цифру с общими расходами «Яндекса» за тот же период, которые оказались почти вдвое меньше — 35,4 млрд рублей.... →

Wayook, the Spanish on-demand cleaning startup, has quietly raised its first funding round: a modest €640,000 from Axon Partners Group. The investment closed a few weeks back but went mostly under the radar, which is synonymous of Wayook as a whole. Read More... →

While Spotify has been building up its own warchest in preparation for the battle with Apple and others to win more music streaming consumers, it’s also funding a smaller company that’s focused on building up another side of its revenue strategy: businesses and enterprises. Soundtrack Your Brand — makers of two services called Spotify Business and Spotify Enterprise that… Read More... →

И хотя новая опция доступна пока только Fb Marketing Partners, мы все равно узнали, как она работает... →

There are writers who spend ten hours on a single article. Is there a secret to publishing high-quality blog post in less time? The post The 8-Step Formula for Writing an Amazing Blog Article in 60 Minutes by @neilpatel appeared first on Search Engine Journal .... →

Илья Гутов, директор по международному развитию диджитал-агентства Movementz, написал для ЦП колонку о том, что стоит предусмотреть при выводе интернет-проекта или мобильного приложения на китайский рынок.... →

Facebook работает над созданием новых форматов мобильной рекламы. Новый функционал призван обеспечить лучший опыт для пользователей и более высокую эффективность рекламы. Об этом рассказал директор по продуктам Facebook Крис Кокс (Chris Cox) в интервью The Wall Street Journal.   Компания презентует новинки на международном фестивале креативности Cannes Lions 2015. Ранняя версия нового функционала предлагает возможность создавать полностью брендированную, интерактивную рекламу в Facebook, которая включает п... →

Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as well.... →

В прошлом году прирост аудитории наблюдался только в категориях домашних товаров и крупнейших супермаркетов... →

Google стал добрее к новостным изданиям... →

Instagram будет таргетировать рекламу по данным Facebook... →

London-based payments enabler Currency Cloud has closed a $18 million series C round, taking its total funding to $36 million since the company was founded in 2012.... →