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Цвет логотипа, торговых точек и продуктов компании играет большую роль в позиционировани бренда, а иногда определенный оттенок становится отличительной чертой марки.ЦП перевел материалы ресурса Future и издания Business Insider, где эксперт по цветам в бизнесе Карен Маллер (Karen Haller) объяснила, как те или иные оттенки могут влиять на отношение потребителей к компаниям, манипулирующим клиентами с помощью цвета.... →

PRESS RELEASE: MapR Technologies, Inc., provider of the top-ranked distribution for Apache™ Hadoop®, today announced it has teamed with Google Cloud Platform to provide $500 of credit to spend on Google Cloud Platform services for each registrant...... →

Olapic, which helps brands boost sales with user-generated images from social media, has raised $15 million in new funding. Olapic aggregates images submitted by users on various social media channels such as Twitter, Instagram, Pinterest and Facebook. Then, using a curation algorithm and human editors, Olapic identifies which images are best suited to specific use-cases for each brand. Read More... →

Digital advertising is so rampant with fraud, it’s a wonder we don’t see FBI agents raiding programmatic platforms.... →

AtScale, a tool that aims to provide the "glue" between Hadoop and traditional business intelligence tools, has raised a $7 million Series A round.... →

Goodservice wants to give users in India a personal assistant in their smartphone. The Mumbai-based app just scored seed funding of $1.6 million from Sequoia Capital, which it will use to increase the size of its engineering and operations teams. Read More... →

The U.K.’s Investigatory Powers Tribunal (IPT), the judicial oversight body which handles complaints relating to domestic intelligence agencies, has ruled that GCHQ acted unlawfully in the handling of intercepted communications data in another case brought by civil liberties groups, including Liberty, Privacy International and Amnesty International. Read More... →

Envoy, a company that provides an iPad-based sign-in system for office reception desks, has raised $15 million from a single funder: Andreessen Horowitz. Office reception desks might seem like a dry topic for a startup, but Envoy has seen enviable uptake among hot Silicon Valley companies — and well beyond. Customers include Airbnb (its first customer), Pandora, Heroku, […]... →

Жители полуострова опровергли сообщения московских СМИ — доступа к закрытым санкциями интернет-сервисам из Крыма нет.... →

Лаборатория искусственного интеллекта Facebook разработала экспериментальный алгоритм распознавания личности. Новая технология позволяет идентифицировать людей на фото, даже если их лица ясно не видны. Алгоритм определяет личность человека, анализируя различные признаки: одежду, причёску, фигуру и позу. Руководитель лаборатории Ян Лекун (Yann LeCun) отметил: «Узнать Марка Цукерберга очень легко – он всегда носит серую футболку». Люди также часто могут узнать других, не видя их лица. По с... →

Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses.... →

VB WEBINAR: Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone. But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps. One solution that’s working for some? Deep engagement in every part of the app. The challenge, of course, is that app developers are continually […]... →

Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience. It's a powerful example of how great content can create an experience that not only informs, but makes you feel.... →

Snowflake Computing, a startup that has built data warehouse software based in the Amazon Web Services cloud, announced a new $45 million funding round and made its software generally available. Snowflake made a big splash when it came out of stealth mode in October with $26 million in funding and a superstar chief executive, Microsoft […]... →

Clinton Foy joins firm as managing director with gaming expertise.... →

Yotpo, a platform that helps businesses with original content marketing, just announced the closing of a $15 million funding round. This brings total funding so far by the company to $30 million. Read More... →

Snowflake, a novel data warehousing service that’s run by former Microsoft server and tools executive Bob Muglia, is coming out of beta today. In addition, the company today announced that it has raised a $45 million Series C round led by Altimeter Group, with participation from previous investors Redpoint Ventures, Sutter Hill Ventures and Wing VC. At first glance, data warehousing may… Read More... →

Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction.... →

В 2014 году «Сбербанк» потратил на развитие своей ИТ-инфраструктуры около 65 млрд рублей (около 5% операционных доходов до выплат в резервы банка), сообщает РБК. Издание сравнивает эту цифру с общими расходами «Яндекса» за тот же период, которые оказались почти вдвое меньше — 35,4 млрд рублей.... →

Wayook, the Spanish on-demand cleaning startup, has quietly raised its first funding round: a modest €640,000 from Axon Partners Group. The investment closed a few weeks back but went mostly under the radar, which is synonymous of Wayook as a whole. Read More... →