Position Zero Is Dead; Long Live Position Zero

Posted by Dr-PeteIn 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). On January 23, Google announced a significant change (which rolled out globally on January 22) ... "Declutters" s...