SEO Forecasting in Google Sheets

Posted by Tom.Capper Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above. Five years later, I still get people — from former colleagues to comple...