Статьи по тегу «SEO»

RankBrain меняет фокус SEO-стратегии - это не классический алгоритм, вроде Panda или Penguin, под который можно проводить оптимизацию в привычном понимании этого слова. Однако кое-что все-таки сделать можно и даже необходимо. Сообщение RankBrain-оптимизация: стратегия и советы появились сначала на Searchengines.ru.... →

Posted by ModestosWhat is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding, site performance, or UX. Google’s documentation on site migrations doesn’t cover them in great depth and downplays the fact that so often they result in significant traffic and revenue loss, which can ... →

WeWork is acquiring Conductor. The two businesses might not seem like an obvious fit. Why would a coworking giant buy a company that’s best known for search engine optimization? Well, Conductor co-founder and CEO Seth Besmertnik said that he and WeWork CEO Adam Neumann went to college together, and they’ve “kept reconnecting and reconnecting over the years.” More… Read More... →

This is a no brainer and one of the easiest things you can do to help a site perform better in search - make sure their title tags are reflecting the content on the page and what the searcher would query to find their content...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Carrie Hill is 43 years old and lives in the mountains of Colorado...... →

... →

Если прямо сейчас вы планируете заказать тексты в большом количестве, просто подумайте над следующими цифрами: если бы вы выдали 4 авторам и 1 редактору задание и оплату сегодня, качественный 1 000 000 знаков мог бы быть готов ориентировочно через месяц, 1 000 000 знаков — это примерно 500 стандартных seo текстов или страниц А4, чтобы […]... →

It has been a pretty busy month in the Google SEO and webmaster world. We had two possible Google algorithm updates...... →

For as long as I can remember, Google's John Mueller has been preaching consistency when it comes to SEO...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Brett Tabke is 55 but no one would guess it. He lives in Austin, Texas with his wife and two girls ages 10 and 3...... →

Posted by andrewchocoPicture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this: (Actual screenshot of the client I audited) This can generate two types of emotional response: excitement or fear (or both). The steady decline in organic traffic excites you because you have so many tactics and ideas that you think can save this company fro... →

Горы трафика за 20 000 рублей/месяц? А это вообще законно?... →

Свежая подборка вебинаров, онлайн- и офлайн-курсов по SEO, контекстной рекламе и контент-маркетингу... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Tadeusz Szewczyk is in his 40s and lives in Berlin, Germany with his wife and daughter. Some of you may recognize him from his intense hats in his profile photos...... →

В этой статье мы поговорим о тех важных пунктах, которые обязательно нужно проверять во время SEO-аудитов, но большинство оптимизаторов этого не делает.... →

... →

Posted by randfishPouring money into a paid ad campaign that's destined to fail isn't a sound growth strategy. Time and again, companies breaking into online ads don't see success due to the same issue: they aren't known to their audiences. There's no trust, no recognition, and so the cost per click remains high and rising.In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped in and outlines a solution to make those paid ad campaigns worth the dollars you put behind them. C... →

Google has posted their first SEO Snippets video since announcing it back in December. This is a basic SEO question on how fast and often Google recrawls and reindexes a specific web site...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Shari Thurow lives in the Chicago, Illinois area and has been at the forefront of the SEO community since before it was named SEO...... →

Posted by Daniel_MarksAlmost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so. Is it just normal noise?Before you sound the alarm and get lost down a rabbit hole, you should make sure that the drop you’re seeing is actually real. This involves answering two questions: A.) Do you trust the data? This might seem trivial, but at least a quarter of the traffic dro... →