Статьи по тегу «SEO»

Posted by MiriamEllisI’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer acquisition. I consider review responses to be a core customer service responsibility. Yet, eight years into the existence of this feature, marketing forums are still filled with en... →

После заявления Дэнни Салливана о том, что Google сократил длину поисковых сниппетов, в Twitter на него посыпался град вопросов со стороны возмущённых этим изменением представителей SEO-сообщества. Однако он не потерял самообладания и корректно ответил на все претензии, прояснив позицию компании. Когда Google удлинил сниппеты до 300+ символов в декабре, многие оптимизаторы отредактировали свои метаописания, чтобы они […] Сообщение В Google объяснили, почему не дают рекомендаций по длине метаописаний появили... →

В последнее время в рунете всё чаще можно встретить кейсы по поисковому продвижению, в которых авторы сквозь тернии пробиваются в топы и достигают результативных результатов.... →

Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back that change (Danny Sullivan partially confirmed this on Twitter o... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Jesse McDonald is 29 years old and lives with his wife Jennifer in Austin, Texas...... →

Posted by alexis-sanders .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 5px solid; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px solid; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; } Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, s... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Tejas Thakkar is 35 years old, he was actually born on April 1st, which can be fun. He lives in Mumbai...... →

Приготовили новую подборку вебинаров, семинаров и онлайн-курсов по SEO, контекстной рекламе, SMM и веб-аналитике... →

В рамках конференции для разработчиков Google I/O 2018 состоялись две сессии на тему SEO. По мнению Барри Шварца из Search Engine Roundtable, они определённо заслуживают того, чтобы их посмотреть. Одна из этих сессий была посвящена созданию «дружественных к поиску» JavaScript-сайтов. Сотрудники Google Том Гринуэй (Tom Greenaway) и Джон Мюллер (John Mueller) рассказали о процессах сканирования […] Сообщение Две SEO-сессии с Google I/O 2018, которые стоит посмотреть появились сначала на Searchengines.ru.... →

Google gave really only two SEO focused sessions at I/O this year, although, Google published all the sessions they thought SEOs and webmasters would care about...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Damon Burton is 36 years old and lives in Salt Lake City...... →

Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transc... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Danny Richman is 55 years old and lives in Crouch End, North London with his family...... →

So Google I/O is going on now, the keynote was yesterday, I'll embed the video of it below so you can watch it if you want. There wasn't that much at all around SEO and search...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Casey Markee is 43 years old, soon (if not already) turning 44...... →

Posted by rjonesx.Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that's just too expensive (and, frankly, overkill). I'm going to walk through a simple methodology using Link Explorer and Excel (although you... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Aaron Dicks is only 27 years old but has been running his marketing company for over five years now...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Brian McDowell is 43 years old and lives with his family in the Charlotte, North Carolina region...... →

Порой заказчики говорят: «Вот у нас сайт нормально работает, техническая оптимизация сделана, ссылки куплены, тексты написаны, а поисковые системы не дают трафик». В ход идут обвинения поисковых систем о недоработках алгоритмов.... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here...... →