Статьи по тегу «SEO»

Posted by randfishFor the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead. In keeping with tradition, my predictions will be graded on the following scale: Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfil... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Marty Weintraub, 59 years old...... →

Редакция выдержала паузу, чтобы эмоции участников улеглись, и обсудила с ними результаты рейтинга... →

Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Gabriella Sannino...... →

Posted by rMaynes1The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain. Sound familiar? Convincing company executives that SEO is one of the most critical elements... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Matt Umbro, 32 years old...... →

This week I published the monthly Google webmaster report, this past December was the busiest December in history. Google published their Google Assistant...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Elisabeth Osmeloski, 40 years old, lives in Salt Lake City, Utah with her husband and 82 pound lap dog...... →

В очередном выпуске Whiteboard Friday основатель Moz Рэнд Фишкин рассказал, над чем SEO-специалистам стоит работать в 2018 году.... →

Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcr... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Wil Reynolds, 41 years old, lives with wife and two children lives mostly in Philadelphia, but also in San Diego and does travel a lot for speaking engagements and work...... →

December, normally a pretty slow month in the Google organic SEO world, at least in 2017 was super busy, again...... →

There is this long run theory in the SEO world that Google will sometimes make up URLs with the attempt to try and discover, crawl and index pages they can't find otherwise. If you think of that theory, it kind of seems inefficient and un-Google like - but hey...... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Pamela Lund is 38 years old and lives in Orange County, California with her boyfriend for 9 years, CK Chung...... →

Уже стало традицией, что в последнем выпуске рассылки уходящего года я подвожу итоги основных событий, повлиявших на отечественную SEO-индустрию. И на мой взгляд, 2017-й год оказался на подобные события гораздо более богат, нежели достаточно спокойный 2016-й. Основным ньюсмейкером в 2017-м году, несомненно, оказался главный отечественный поисковик – Яндекс. Начался 2017-й год с довольно неприятного для […]... →

Posted by sherrybonelliAn important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted. If you ha... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Ross Hudgens, 32 years old, is married and splits his time between his two offices in San Diego, CA and Austin...... →

Posted by bridget.randolphWe’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends. But there’s also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your site is mobile-friendly, will that be good enough? IS THIS GOING TO BE ANOTHER MOBILEGEDDON?!! In this post I’ll go over the basics of what “mobile-f... →

This week Google may have pushed another algorithm update...... →