Posted by PortentThis blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc.
Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests.
What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be runni...