Storytelling 301: Site Content as Story

Posted by Isla_McKettaFeel like you're already over the term "storytelling" without ever really having understood how you can successfully apply it to your writing? You aren't alone. Like so much jargon, this amazingly powerful and useful word is in serious danger of being consigned to LinkedIn profiles and marketing parody. Even storytelling guru Annette Simmons is over the way we're teaching storytelling as a content cure-all. "We need to stop 'telling stories' that oxytocin or the magic of a 'narrative a...