The Basics of Building an Intent-based Keyword List

Posted by TheMozTeamThis week, we're taking a deep into search intent. The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. Search intent is the new demographics, so it only made sense to get up close and personal with it. Of course, in order to bag ...