What Happens When SEO and CRO Conflict?

Posted by willcritchlowMuch has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it's simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the ideal of Google seeking to reward the best user experiences, we have many things that should bring us together. In practice, though, it’s rarely that simple or that unified. How much effort...