Why Your Mobile Customers are the New Focus Group

Posted by EmilyCarrionWhat if you didn’t have to wait months to find out how a new feature is resonating with your audience? What if you could hear from 25 percent of your audience on a regular basis — not just the vocal minority?I’m going to show you how you can leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.The problem with focus groupsYes, focus groups are a great way to learn about how a potential demographic will respond to a yet-to-be released prod...