Свежие новости и отзывы о Yahoo

После нескольких месяцев тестирования Yahoo запустила ретаргетинг для контекстной и нативной рекламы в сети Yahoo Gemini. Новый функционал доступен рекламодателям в США.   «Мы рады представить таргетинг на пользовательскую аудиторию для поисковой рекламы в Yahoo Gemini. Новый функционал позволит рекламодателям использовать свои собственные данные в сочетании с данными Yahoo для эффективного ретаргетинга в результатах поиска по всем устройствам. Таргетинг на пользовательскую аудиторию доступен как для нати... →

Компания Yahoo объявила о расширении партнёрства с аналитической платформой Moat. Теперь рекламодатели смогут измерять видимость нативной видеорекламы в сети Yahoo Gemini с помощью инструментов Moat. Кроме того, они также смогут покупать гарантированный объём видимых показов для этого формата рекламы. Ранее эта возможность была доступна только для медийной и видеорекламы. Внутренние исследования Yahoo показали, что в 2015 году рекламодатели наблюдали повышение показателей эффективности нативной видеореклам... →

Эксперты по безопасности из компании Hold Security сообщили Reuters о появлении в сети базы данных с информацией о 272,3 млн аккаунтов на сервисах Mail.Ru Group, Yahoo и Microsoft. Большая часть (около 57 млн аккантов) принадлежит сервисам Mail.Ru Group, пишет агентство.... →

Look what I found on Craigslist. This is the best deal ever. If you browse the “antiques” category, you’ll find an offer you can’t refuse. For a mere $8 billion, you could buy Yahoo! Read More... →

As Yahoo continues to weigh up acquisition offers, the company has announced that it’s reached a deal with activist investor Starboard, which had written one of its famous letters to the troubled Internet company calling for the whole board to be replaced. It’s a compromise in the end: four new board members are getting added, including Starboard’s CEO Jeff Smith, and a… Read More... →

Posted by SMPoultonGoogle Analytics (GA) is a wonderful and powerful tool, but all too often it can lead to some poor decision-making based on incorrect Channel Grouping attribution. Of course, you should already have a well-defined and enforced UTM tagging strategy (if not, this excellent article from Annie Cushing will get you up to speed), but the continued, diverse expansion of the Internet often means you’ll never be able to account for all inbound traffic.Note: If you’ve never heard of Channel Groupin... →

No word on Yahoo from one of the strong contenders to buy the troubled Internet giant, but today Verizon (which now owns TechCrunch) reported its own mixed earnings for Q1. Dragged by worse sales in wireless, the company posted total revenues of $32.2 billion and earnings per share of $1.06. Those sales fell short of analyst expectations of $32.5 billion, while the EPS matched their… Read More... →

Wall Street is watching Yahoo today, but not just because of its first quarterly earnings announcement that was reported after the bell. The company is for sale and reportedly has a slew of bidders, including TechCrunch’s parent, Verizon. While it is not yet clear what the final outcome will be for the troubled internet company, one of Yahoo’s final earnings reports managed to… Read More... →

(Reuters) – Verizon is the clear favorite in the upcoming bidding for Yahoo’s core Internet business, according to Wall Street analysts, in large part because the telecommunications company’s efforts to become a force in Internet content have gone relatively well under the leadership of AOL Inc Chief Executive Tim Armstrong. Verizon acquired AOL last June for […]... →

Как обычно по четвергам Firrma публикует обзор самых крупных израильских сделок за неделю, которую для нас подготовил управляющий партнер соинвестиционной платформы AltaClub Игорь Рабинович.  Поисковая система для электронной коммерции Twiggle привлекла $12,5 млн Израильская компания Twiggle анонсировала привлечение $12,5 млн в раунде финансирования серии А, который возглавила корпорация Naspers. В финансировании также приняли участие Yahoo! Japan, State of Mind Ventures и Рональд Коэн (Ronald Cohen) — глав... →

Yahoo has recently been trimming down its digital media business, with the closure of several of its online magazines, but other verticals – including eSports – are still seeing investment. To that end, the company has now launched its first eSports mobile application on Android. The new app brings eSports match coverage, including the ability to watch live or replay past games,… Read More... →

Кто купит интернет-компанию?... →

Will Verizon snap up Yahoo’s web assets — and what might that look like? We don’t have an answer just yet, but there’s one person who might have some ideas about what it would look like: Aol CEO Tim Armstrong, who will be joining us at Disrupt NY in May this year. And naturally, it’s around the time to start asking again what Aol looks like under… Read More... →

The parent company of U.K. tabloid Daily Mail may make a bid for Yahoo’s news and media businesses. According to the WSJ, the Daily Mail and General Trust (DMGT) has held discussions with several private equity firms to partner on an offer. Read More... →

Last week, Yahoo extended the deadline for potential bidders to submit their proposals to acquire the Silicon Valley company. Already reports have surfaced companies like Verizon and Google seeking to make a move, but today it seems that the parent company of the U.K.-based Daily Mail is in talks with private equity firms to make its […]... →

Один из двадцати первых сотрудников Google довёл до ручки компанию-конкурент.... →

(Reuters) – Alphabet’s Google unit is mulling a bid for Yahoo’s core business, Bloomberg reported, citing a source. Verizon, which has been rumored to consider bidding for Yahoo, plans to make a first-round bid for the Internet giant’s web business next week, Bloomberg reported, citing people familiar with the matter. (http://bloom.bg/1qwx1W3) AT&T, Comcast and Microsoft are […]... →

Search engines on large e-commerce sites often spit up a lot of results, which is great if you want to browse, but otherwise annoying. Twiggle thinks it has the solution. Internet conglomerate Naspers agrees, because it has led the Tel Aviv-based startup’s $12.5 million Series A. Yahoo Japan, State of Mind Ventures (a returning investor), and Sir Ronald Cohen also participated in the round. Read More... →

Платформа для продвижения нативной видеорекламы заинтересовала серьезных инвесторов... →

Американский сервис с российскими корнями по продвижению видеорекламы в мобильных приложениях и на веб площадках Virool привлёк $12 млн от фондов Menlo Ventures, Flint Capital, 500 Startups, Thomvest Ventures и Yahoo Japan. Об этом сообщает VentureBeat.... →