Are H1 Tags Necessary for Ranking? [SEO Experiment]

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN. The headline on that page is an H2. That's not right!" "Sure, but is it hurting them?" "No idea, actually." Over time, SEOs starte...