Posted by Cyrus-ShepardSeven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint."
From an SEO perspective, the post did extremely well.
Over time, the "How to Rank" post accumulated:
400k pageviews200k organic visits100s of linking root domains
Despite its success, seven years is a long time in SEO. The chart below shows what often happens when you don't update your content.
Predictably, both rankings and traffic declined significantly. By the summer of 2020, t...