Posted by KaneJamisonAt least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing.
You see, before you spend a bunch of time generating traffic from your target audience, it’s important to make sure those visitors get the best experience possible while browsing your store.
So, in this post, I want to give store owners and e-commerce newbies a clear idea of where they c...