Свежие новости и отзывы о Facebook

Gillmor Gang – Robert Scoble, Kevin MArks, Keith Teare, and Steve Gillmor. LIVE recording session at 1pmPT today. Gillmor Gang LIVE chatroom powered by ChatCenter Gillmor Gang on Facebook HERE Our sister show, G3, on Facebook HERE Archives of all G3 shows Read More... →

There’s a coming scrum that will involve all the major Internet giants, and the stakes are just being set now. It’s a fight for video footprint; specifically for off-network video distribution and monetization. And it has heated up significantly over the past year, driven by a handful of expensive acquisitions and internal build-outs. Read More... →

Facebook says that it’ll be making changes to its real name policy designed to reduce the number of people who seek to verify their profiles and make it easier for them to confirm their names. The social networking company will begin testing these improvements starting in December. In a published letter obtained by BuzzFeed, Facebook’s vice president […]... →

GUEST: Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity. According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers have increased their spending on Facebook ads […]... →

Some big-name brick-and-mortar retailers have made the decision to stay closed on Thanksgiving Day, but that decision – nor all those Facebook pledges to not shop on the holiday – will make much of an impact on this year’s holiday season sales. It could be that consumers will just be shopping online, not in-store, as it turns out. According to recent forecasts, e-commerce… Read More... →

Instagram объявил, что в ближайшие недели рекламодатели смогут покупать рекламу формата «карусель» на базе модели самообслуживания – через Ads API, Power Editor и Ads Manager. Кроме того, в течение последнего месяца компания работала над запуском новых способов ведения рекламных кампаний в рамках платформы. Теперь кампании могут быть настроены таким образом, чтобы презентовать бренд большему числу пользователей. Или же, чтобы доставить рекламу людям, которые наиболее склонны перейти по ссылке и купить това... →

Facebook тестирует новый раздел «Local Market» в приложении для iOS. Пока экспериментальный функционал доступен лишь ограниченному числу пользователей в Австралии. «Local Market» представляет собой структурированную торговую площадку, предназначенную для продавцов и покупателей, и позволяет пользователям Facebook просматривать или размещать товары по различным категориям, таким как автомобили, мебель, одежда, товары для дома, детские товары, книги и многим другим. Новый раздел включает как опции «Купить»,... →

Директор по продукту Facebook Крис Кокс (Chris Cox) заставил «значительную» часть сотрудников из своей команды перейти с iPhone на Android. По его мнению, таким образом работники компании будут лучше понимать, чего не хватает большинству пользователей соцсети.... →

Facebook запускает новый рекламный блок «Слайд-шоу» (Slideshow), предназначенный для развивающихся рынков с медленным или ненадёжным интернет-соединением. Новый формат представляет собой «заменитель видео» и пригодится как крупным брендам, так и предприятиям малого бизнеса. С его помощью они смогут создать более динамичные и вовлекающие видеообъявления в условиях 2G-соединения. Например, в Индии. Идея состоит в том, что бренд создаёт две кампании: одну с обычным видео и вторую со слайд-шоу. Facebook будет... →

«Слайд-шоу» – это рекламный «видеозаменитель» для рынков с медленным или ненадежным соединением ... →

Posted by KarenJamesIn a 2014 study conducted by Neustar, social media advertising was found to be the most effective form of online paid advertising for increasing impressions, clicks and conversions at a low cost. As the popularity of social media advertising has increased, it is understood that most businesses now allocate around 28% of their marketing budget to social media advertising. Is this the case? As a digital marketing agency, we are asked about the differences between social media advertising ... →

A number of Facebook users recently reported seeing a new feature called “Local Market” appearing briefly in their Facebook iPhone app, sometimes in place of the “Messenger” button at the bottom center of the screen. The feature, which is only in testing but not broadly distributed, is a more structured marketplace aimed at buyers and sellers, allowing Facebook users… Read More... →

Instagram announced said it will soon allow advertisers to buy carousel ads on a self-service basis. The Facebook-owned company will let advertisers buy the ads through its Ads API, Power Editor, and Ads Manager interfaces. “By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action […]... →

MENLO PARK— Facebook is working to increase its reach throughout the world, including those in emerging markets. To do that, it has increasingly become mindful of connectivity speeds users may or may not have and modifying its tools to make sure that it can reach the next set of users slowly coming online. But as […]... →

Too often diversity discussions in business are framed as a zero-sum game: affirmative action versus meritocracy, minority versus majority, them versus us. There are some hopeful signs that the tech industry is starting to realize that this is not the case. Google, Facebook, Twitter, Apple, and Amazon — among others — have all made a […]... →

Just because you have a small screen or slow connection, Facebook wants brands to be able to reach you with great ads. So today it announced the Creative Accelerator, where by “Partnering with some of the world’s top brands and agencies, we proved that beautiful creative drives real results in emerging and high-growth countries.” The program could unlock tons of ad spend in… Read More... →

VSCO, one of the few apps to give Facebook’s Instagram solid competition with a photo editing application aimed at more serious mobile photographers, is today releasing its next new creation. DSCO, as the just-launched spin-off is called, takes advantage of VSCO’s imaging technology to allow users to create short, looping GIF images which can be shared to VSCO’s user… Read More... →

Giphy, the popular resource that’s becoming the web’s go-to resource for finding and sharing GIFs, has rolled out a significant upgrade to its flagship mobile application today, which sees the app rebranded from an add-on utility for Facebook Messenger users, to a fully-featured, standalone app for finding and sharing GIFs across a number of channels, including social networks,… Read More... →

Из входящих сообщений соцсети Facebook исчезнет папка «Другое». Как пишет Wired, эту опцию отключат в начале ноября 2015 года и запустят вместо нее «Заявки на сообщения» (Message Requests).... →

Ее появление заметили некоторые пользователи из Австралии... →