Свежие новости и отзывы о Google

South Korea, India, and Indonesia are the three countries in Asia that have the team at Google most excited for mobile. Why? There’s a very clear-cut answer, based on numbers from a survey that Google conducted with TNS in June. “Korea emerges as the smartphone paradise,” Google’s senior research manager for Asia-Pacific, Masao Kakihara, wrote in […]... →

Google wants you to ask more complex questions, at least as far as its mobile app is concerned. The post Google Wants You to Ask More Complex Questions On Its Mobile App by @mattsouthern appeared first on Search Engine Journal .... →

Новые форматы рекламы в YouTube – объявления с возможностью покупки (Shopping ads) и TrueView для покупок (TrueView for shopping) – вышли из беты и теперь доступны всем рекламодателям в интерфейсе AdWords. Видеореклама TrueView для покупок Этот формат был представлен в мае нынешнего года. TrueView для покупок позволяет компании производить показ собственных товарных объявлений в собственном рекламном ролике. Эти видео также включают опцию покупки. Нажав на ссылку, пользователи смогут перейти на сайт компа... →

Google представил демо-версии приложений Mobile Ads API для iOS и Android. Новые приложения содержат расширенные примеры как для AdMob, так и для DoubleClick for Publishers (DFP), демонстрирующие функционал комплекта средств разработки Google Mobile Ads, призванного помочь разработчикам улучшить опыт пользователей и максимизировать доход от рекламы. Демо-приложения API позволяют ознакомиться с новыми способами кастомизации запросов объявлений, а также тестирования нескольких размеров объявлений и сравнени... →

ANALYSIS: News broke today that Rdio is effectively shutting down: The 5-year-old company is filing for bankruptcy and competitor Pandora is swooping in to buy “key assets” for $75 million. It’s a sad day, but anyone who has been watching the online music market knows that it was inevitable. Indeed, Rdio never disclosed user numbers, and […]... →

Facebook разрешил Google индексировать публично доступный контент своего мобильного приложения для Android, сообщает The Wall Street Journal. Пресс-службы обеих компаний подтвердили эту информацию. По условиям сделки, посредством App Indexing в мобильной выдаче Google на устройствах Android появится публично доступный контент приложения Facebook. Такие результаты будут представлять собой «глубокие ссылки», при нажатии на которые пользователь будет переадресован в соответствующий раздел приложения. Google ... →

Google Glass wasn’t exactly the breakout hit that Google wanted it to be, but that doesn’t mean the technology company is abandoning ship. According to reports, Google is working on a new effort codenamed Project Aura that will be a wearable, but just not based around Glass. The Information stated that there are three versions of […]... →

Posted by Cyrus-Shepard The Internet lives on links. Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including: Trustworthiness – Links from trusted sites may count as an endorsement Spamminess – Links from known spam sites may ... →

More shoppers are turning to online shopping with each holiday season, increasing the opportunity for you to attract shoppers to your online store. Today we're launching click share to better help you identify when you're missing out on traffic. Click share is a new metric that shows the percentage of total possible clicks received by your Shopping ads.... →

If voice-based assistants are to become the primary way we interact with our devices now and in the future, then Google has just upped the ante in the battle between its own voice search functionality and that of rival mobile assistants like Apple’s Siri or Microsoft’s Cortana. While Google’s app has historically done a better job at understanding its users and answering… Read More... →

The Google Mobile Ads API Demo apps for Android and iOS are now available. These new apps contain advanced examples for both AdMob and DoubleClick for Publishers (DFP) that demonstrate features of the Google Mobile Ads SDK that can help you improve the user experience and maximize ad revenue. Whether you're a new publisher or a seasoned veteran of the SDK,... →

Google today detailed improvements to its main Android and iOS app, Google (formerly called Google Search), specifically related to answering questions. You can download the latest version now from Google Play and Apple’s App Store. The app is can now better at understanding complex questions. In particular, the Google app can now handle superlatives, ordered […]... →

Google today announced the general availability of a couple of new video formats in AdWords — TrueView for Shopping and Shopping ads on YouTube. In the the TrueView for Shopping product, marketers can display interactive video ads that contain actionable shopping cards, which act as a bridge to a purchase, Google says. The cards display along the right […]... →

С помощью него можно править и создавать документы в облаке... →

A Google Top Contributor, Joy Hawkins, posted in the Google My Business Help forums about some of her clients who use AdWords Exp....... →

As many of you know, many are waiting patiently on Google's next Penguin release. We know it is still not ready for prime time and we hope that when it is, it will be the real time version. But if it is not ready, Google will not release it, even by the end of the year...... →

John Mueller from Google was quoted as saying at SMX Milan last week that his number one piece of SEO advice is to be consistent. This is from a post on Twitter from Jason White...... →

Late last week, Robert Ramirez posted on the Bruce Clay blog huge speculation around Google killing off the Penguin algorithm and many of the signals around links in the algorithm...... →

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Они касаются касающихся назначения ставок и изучения эффективности кампаний при помощи системы Active View... →