Свежие новости и отзывы о Google

(By David Shepardson, Reuters) – Alphabet Inc is expanding its testing of self-driving cars to the Phoenix, Arizona metro area, the company said on Thursday, making it the fourth U.S. city to serve as a proving ground for the autonomous vehicles. The company’s Google unit has conducted driverless vehicle testing for six years in Mountain […]... →

Они называются «Статус продукта» и «Эффективная максимальная цена за клик»... →

Пока лидером на рынке "живых" трансляций остается Twitter с сервисом Periscope. Google в настоящий момент работает над конкурирующим проектом. .... →

Google’s goal is to be completely powered by renewable energy within a decade. Today it announced an investment that might make that ambitious goal a little easier. The company has put an undisclosed amount of seed funding into the Center for Resource Solutions so the non-profit can launch renewable certification programs in Asia. Read More... →

На форуме WebmasterWorld появились сообщения о значительных изменениях в объёме трафика и ранжировании сайтов в поисковой выдаче Google... →

Google AdWords добавил два новых столбца на вкладку «Товары» – «Статус продукта» и «Эффективная макс. цена за клик». «Одобренные и готовые к показу товары – необходимое условие для эффективности торговых кампаний. По факту, 12% самых популярных товаров рекламодателей не рекламируются, поскольку они не одобрены или же их нет в наличии. Новые данные помогут рекламодателям удостовериться, что все их товары готовы к показу», - комментируют нововведение представители сервиса. Столбец «Статус продукта» покажет с... →

Posted by algomezWe might think of content as king, but let’s face it, machines read content differently. Take search engines, like Google, for instance. Although it has become smarter in terms of recognizing long, vague queries, it still needs a little help identifying relevant content on websites. That’s where structured data comes in. Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content. For example, a history website may contain several d... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word. It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an es... →

Pond5, a company allowing users to buy and sell stock videos, photos and other media content, is adding a big name from the advertising world to its board of directors — Torrence Boone, Google’s vice president of global agency sales and services. Boone comes from the ad agency world, having previously worked at WPP, Publicis and Avenue A. His appointment could help Pond5 make… Read More... →

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing tools like Marketo, all this data lands in a data warehouse. At best, though, all this information only shows an incomplete view of a customer’s journey from landing page to purchase.… Read More... →

Vivaldi has launched its new desktop browser today after months of beta testing, and it’s hoping to give users an alternative to market leaders, such as Google’s Chrome and Apple’s Safari. Rather than slimming down the desktop browser, making it possible to add extensions, Vivaldi is trying to pack a huge number of features right into […]... →

A lot of people hate ads, but making them interactive could turn them into something more palatable. Mobile programmatic DSP (demand-side platform) CrossInstall today announced PrePlay, playable ads that let users try a game before an app directs them to the iTunes or Google Play stores. The mobile gaming industry was worth $34.8 billion in […]... →

Станислав Видяев (Google) рассказал о назначении Google Analytics 360 Suite и возможностях каждого инструмента, входящего в состав продукта... →

VB WEBINAR: Customer touch-points are multiplying, and so are engagement technologies. Join crack minds in marketing as they discuss how to adopt an effective omnichannel strategy that unifies the customer experience. Register here for free. “The promise of technology is that it makes the world and life easier for marketers,” says Mark Josephson, CEO of Bitly. “In fact, it’s actually done the […]... →

На форуме WebmasterWorld появились сообщения о значительных изменениях позиций сайтов в выдаче Google, имевших место в течение последних суток.  По некоторым ключевым словам позиции улучшились, по другим – ухудшились. По мнению Барри Шварца (Barry Schwartz), редактора Search Engine Roundtable, вполне возможно, что Google тестирует «Пингвин» 4.0 перед запуском. Также не исключено, что речь идёт о запуске обновления другого алгоритма Google или же об очередном тесте. Напомним, что ранние признаки возможного ... →

I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while...... →

People ask me all the time to ask Google questions on their live hangouts. I cover a lot of the hangouts, a lot of what John Mueller and friends say but I honestly do not ask that many questions. I don't ask the questions because I feel bad hogging the hangouts...... →

Yesterday, I did a one-on-one interview with former Google spam fighter, Murat Yatagan, on Google+. Murat hasn't worked at Google in about a year, but he was very involved in spam fighting and webmaster outreach...... →

John Mueller of Google answered a question in StackExchange on localization of content. In short, he said you should probably localize all the content on the page, including the alternative text for images...... →