Свежие новости и отзывы о Google

Google представил два новых интерактивных формата рекламы установки приложений – Trial Run Ads и Interactive Interstitial Ads. Они призваны сделать объявления более вовлекающими и повысить показатели удержания пользователей. По данным компании, одно из четырёх установленных приложений никогда не используется. Формат Trial Run Ads предназначен для игровых приложений. Он позволяет пользователям в течение 60 секунд протестировать приложение перед его установкой. Люди, которые загрузили приложение после теста,... →

В феврале 2016 года вступит в действие новая версия правил, регулирующих размещение рекламы в Google Покупках. Об этом сообщается в документе, опубликованном в справке Google Merchant Center. Предстоящие изменения в Центре правил призваны: упростить текст правил; объяснить, зачем нужны те или иные ограничения; рассказать о том, как несоблюдение правил может отразиться на рекламе; привести правила в отношении продуктов Google к единообразию. Кроме того, также появилось несколько новых правил. Google требуе... →

"Оплата покупки со счёта мобильного телефона" много лет есть на главной мобильной платформе — в магазине Google Play.... →

Posted by randfishMobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general. Click on the whiteboard image above to open a high resolution vers... →

Many businesses have been fretting about a forthcoming tweak to Google’s search algorithm called Google Penguin, but it turns out the change won’t be happening until next year. Google had indicated earlier that the change, which could radically change how businesses show up in search results, would occur over a period of time in late 2015. But Search […]... →

Just two days after releasing the stable version of Chrome 47, Google released Chrome 48 beta for Windows, Mac, Linux, and Android. The new features include support presenting to Google Cast devices, custom notification buttons, and bandwidth estimation with the NetInfo downlinkMax API. Chrome is arguably more than a browser: With over 1 billion users, […]... →

В ноябре 2015 года Google представила технологию, которая позволяет запустить приложение напрямую из поиска, не устанавливая его на мобильное устройство. Теперь компания анонсировала рекламный формат, с помощью которого разработчик может предложить пользователю протестировать сервис, не устанавливая приложение.... →

Got one of Google’s Cardboard VR headsets and an Android phone handy? Google has something new for you to play with this morning. Read More... →

Google is today announcing a new Android app that lets people make panoramas with smartphone cameras. These panoramas can then be viewed in 3D and 360 degrees with the Google Cardboard virtual reality headset, using the new Cardboard Camera app. Plus, the app records the audio around you as you make these panoramas. It’s really […]... →

Магазин приложений Google Play опубликовал свой список лучших сервисов 2015 года. В него попали «Одноклассники», «Сбербанк», Telegram и еще несколько российских приложений.... →

Google said today it is launching a couple of new types of mobile ad formats for advertisers — a new ad that lets mobile users try out a game, and a new type of HTML5 interactive interstitial ad. “Trial Run Ads” let a user play a game in the ad for up to 60 seconds. The game […]... →

Last month, Google introduced a new way for web searchers to find the information they want – even when that content was locked inside a mobile application. The search engine would now return results for in-app content, and offer you the ability to “stream” the app from the web to your phone, if you didn’t already have it installed on your device. Today, Google is… Read More... →

A project to probe the viability of using low power Bluetooth Beacon technology as an aid for indoor navigation — with a special focus on helping blind and visually impaired people get around independently — has been awarded a $1 million grant from Google.org to broaden and accelerate its development. Read More... →

For the last recap of this month, we have for you the December Google webmaster report where I summarize the most important Google SEO/webmaster related topics for the month. There seemed to have been a Google update but Google wouldn't confirm it...... →

Google Street View has long transcended sidewalks and boulevards by scaling mountain tops, rainforests, and ocean floors. Its latest venture sees the technology arrive in Peru’s Machu Picchu, the ancient Inca estate and UNESCO World Heritage Site located 7,970 ft (2,430 metres) above sea level. Believed to have been built in the 15th century for […]... →

Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments.... →

Over a month ago, we reported about issues with the Google Search Console crawl errors reports for apps that it was not updating. Google's John Mueller said then it is a known issue and they are working on it.... →

Google posted a help document that discloses the upcoming changes to the Google Shopping Policy Center including changes to their shopping policies...... →

Yesterday I reported that Google said clicks impact Google My Business rankings. Well...... →

Google has announced a slew of renewable energy projects as it moves to meet a commitment to power 100 percent of its business from green energy sources. In what it calls the “largest, and most diverse, purchase of renewable energy ever made by a non-utility company,” Google said it has added 842 megawatts (MW) of […]... →