Свежие новости и отзывы о Google

Google сокращает число доступных способов покупки рекламы в YouTube. К концу этого года возможность приобретать рекламный инвентарь видеохостинга через Google Ad Exchange (AdX) будет закрыта. Вице-президент по медийной и видеорекламе Google Нил Моэн (Neal Mohan), заявил, что 85% рекламы формата In-Stream в рамках видеохостинга приходится на объявления с возможностью пропуска TrueView. Именно на них будет сосредоточено внимание разработчиков в ближайшем будущем: «Мы будем фокусировать наши будущие усилия на ... →

На прошлой неделе Google получил патент, описывающий использование времени просмотра видео-контента для ранжирования результатов поиска. Несмотря на то, что патент направлен на видео-контент, технология может использоваться гуглом и для обычных документов с текстом, изображениями или аудио-материалом, где при этом отсутствует видео. Эту новость с патентом, как обычно, нам поведал Билл Славски. Ниже вы найдете более подробное описание. Читать дальше про влияние времени просмотра видео или документа на его ре... →

We launched some cool new features for Orkut users this week . A new layout is now available for users with linked Orkut and Google+ profiles: the new Google Toolbar for Orkut. T he new Google Toolbar for Orkut is highly integrated with Google+ and allows you to check your Google+ notifications, reply to any comment on your Google+ profile and share new content with your Google+ circles while you are on Orkut. If your Orkut and Google+ profiles are linked,... →

One feature of the AJAX Image Search API that you might find useful is the ability to retrieve only the images which are visible on a specific website. For example, you could add a search box that allows people to search through just the images on your own site or you could create a slideshow which shows images from your favorite site. To specify a site, use the setSiteRestriction method on an ImageSearch object. Here is a simple example: http://code.google.... →

We're excited to announce the addition of 6 new languages (Greek, Russian, Serbian, Sanskrit, Amharic, Tigrinya) to the Transliteration API . Using Google Transliteration you can convert Roman characters to their phonetic equivalent in your language. Note that this is not the same as translation " it's the sound of the words that are converted from one alphabet to the other. Transliteration API allows this functionality to be available to all websites,... →

More and more sites are adding support for MediaRSS to include images, videos and other types of multimedia files. Today, we're announcing that the Google Feed API now includes this metadata in the response. This content is now included in the JSON and XML results returned by the API. For more details on the result format, check out the documentation . Please note that complete MediaRSS content is generally only available in feed entries newer than February 1, 2010. Questions?... →

In partnership with the Google Chrome Frame team, we are making available a library to allow your web application to detect the presence of Google Chrome Frame . We on the Ajax team are excited about the possibilities of this add-on improving JavaScript performance and enabling some of the new features available in HTML5. If you have a web application which makes use of these new features, you can use this library to prompt the user to install Google Chrome Frame,... →

Today at Google I/O, we launched Google Web Elements with one goal in mind - making life easier for developers. Google Web Elements make it incredibly simple to add Google products to your site, app or blog. It's so easy, you'll feel like you're cheating. Inspired by the convenience of embeddable YouTube videos, Google Web Elements allow you to add products like Google Custom Search, Google Docs, and Google Maps to your website with the simplicity of copy and paste.... →

I am very pleased to announce version 2 of the AJAX APIs Playground . For those of you not familiar with it, the Playground is an educational application designed to show interactive code samples for some of Google's coolest Javascript APIs. Of the new changes, the most obvious is the sweet new UI, thanks to help from Roman Nurik of the Google Earth team.... →

Recently, the guys over at Ext JS released ext-core under an MIT license, which was a big win for open source! Today, they released a stable (non-beta) version of this library and we are proud to be part of that announcement by hosting the new version. You can now pull ext-core from Google servers: // directly access it http://ajax.googleapis.com/ajax/libs/ext-core/3.0.0/ext-core.js // alias the newest 3.0.x version http://ajax.googleapis.com/ajax/libs/ext-core/3.0/ext-core.... →

Over the last several years, you've helped make Google's AJAX APIs incredibly successful. Not surprisingly, however, there are some people who try to take advantage of these free APIs by using them in ways that they were not designed for, abuse which is prohibited by the Terms of Use . Specifically, some servers are making countless requests - requests not made on the behalf of an end-user - in an attempt to scrape data from the APIs.... →

I'm always amazed at the creative ways developers use Google's APIs. I'm always pleased when we are able to add a new feature to the API, as I know that someone, somewhere will do something cool and unexpected with it. The latest addition is to the Image Search API. You can now restrict results by various licenses applied to each image. There are two different ways to use this feature. In the JavaScript API,... →

Некоторые SEO-специалисты считают, что наличие ошибок 404 на сайте может привести к санкциям со стороны Google. Аналитик и инженер отдела качества поиска Google Гэри Илш (Gary Illyes ) опроверг это мнение. Когда страница сайта начинает выдавать код ответа сервера 404 («Страница не найдена»), Google автоматически удаляет её из индекса. Однако это не наказание, а естественный итог. Ошибка информирует пользователей, что разыскиваемая ими страница отсутствует. Поэтому её исключение из индекса поисковика вполне... →

Posted by Jane_MorganInspired by a discussion at Product Camp, this process article, and a desire to dispel the fear of doing usability testing, this step-by-step guide provides answers on how to successfully do face-to-face usability testing. This guide is for anyone with who wants to know: Does the functionality, as implemented, solve the customer needs elegantly? If not, where are they getting stuck? How can I do usability without looking foolish? What usability testing is notUsability is not for uncover... →

Posted by EricEngeHow do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found.In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages a... →

GUEST: This past quarter we saw major deep linking announcements from some of the industry’s biggest players, including Google at I/O and Apple at WWDC, highlighting the importance of deep linking. With 70 percent of mobile commerce taking place in-app, marketers need deep links in order to take control of app re-engagement. Similarly, deep links make […]... →

Google окончательно сократил блок результатов локального поиска с семи до трех ссылок на компании. Редактор Search Engine Land Барри Шварц (Barry Schwartz) провел несколько тестов по различным запросам и увидел только блоки из трех результатов со ссылкой на расширенный список. Так выглядел блок выдачи несколько месяцев назад: Представители местного бизнеса разочарованы отсутствием полного набора локальных результатов. Специалисты могут остаться без клиентов в случае, когда сайт компании оказывается за пре... →

A patent granted to Google may be an indication of how the search giant intends to rank video content in the future. The post Google Patents 'Watch Time' as a Search Ranking Factor by @mattsouthern appeared first on Search Engine Journal .... →

This week people searched for Jon Stewart on Google a lot — more than 500,000 searches on Thursday alone. That’s probably because Thursday was the last day when Stewart appeared on television as the host of Comedy Central’s “The Daily Show.” In his own funny way, he has talked to Americans about politics, culture, and […]... →

The Google Cardboard virtual reality headset and app platform has been out for a while now — it was introduced at the Google I/O developer conference in June 2014 — but it’s not the most well understood technology out there. Perhaps the best way to understand it is to try it out. Fortunately, Google has […]... →