Свежие новости и отзывы о Google

Компания перейдет на новую платформу расширений браузера... →

YouTube expanded its medical misinformation policies today to include new guidelines that ban vaccine misinformation. The Google-owned video platform had previously banned over 1 million videos spreading dangerous COVID-19 misinformation. Now, YouTube says it will also remove content that spreads misinformation about vaccine safety, the efficacy of vaccines, and ingredients in vaccines. The platform previously […]... →

Мировой суд Таганского района Москвы оштрафовал на 6,5 млн рублей компанию Google по двум административным делам, связанным с отказом удалить запрещенную информацию.... →

Общая сумма штрафов в России — 39 млн рублей.... →

Remco Tensen asked on Twitter which dials would you want to turn in the Google search ranking algorithm. He offered four choices in his Twitter poll including links, usability, factuality, and freshness.... →

Google запустил инструмент для импорта офлайн-конверсий, позволяющий оценивать поведение покупателей после звонка или клика на объявление... →

Today at 1pm ET/10am PT you can watch Google's big annual Search On event at searchon.withgoogle.com. I am offline today, so I will catch up on all the news from this event over the next day or so but normally Google will announce big new organic search changes at this event.... →

Aleyda Solis posted a Twitter poll asking if SEOs have experienced an "unexpected" Google search rankings drop and why. The poll had less than 300 responses but the results do not surprise me too much. In short, most SEOs have experience such a drop and most say it was due to a Google search algorithm update.... →

John Shehata, the global VP at Conde Nast, asked a super interesting question about how Google Search adapts to how searcher intents change over time. In short, it seems Google is smart enough to understand queries different over time as searcher intent changes over time.... →

Did you ever wonder if putting your XML sitemap URL at the bottom of your robots.txt will impact your Google Search indexing? The answer is no. Google does not care about the location of your Sitemap URL in your robots.txt file.... →

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С 1 декабря Google Ads начнет блокировать аккаунты без предупреждения за контент сексуального характера... →

В Google Ads жесткая политика в отношении рекламы медицинских товаров и услуг, с ней трудно разобраться. Делимся кейсом, как рекламировали медицинский центр в Google Ads.... →

A year after launching its original exercise band, Halo, Amazon just dropped the follow up, Halo View. The company’s not quite ready to go full bore into the smartwatch category just yet, but it clearly has the Google-owned Fitbit brand directly in its sights with the newly announced Halo View. The device doesn’t quite challenge […]... →

A coalition of digital marketing firms and others has taken its lobbying against Google’s plan to phase out tracking cookies — by replacing them with alternative technologies which the tech giant claims will protect user privacy — to the European Union, lodging a formal complaint with the bloc’s antitrust regulators. The self-styled ‘Movement for an […]... →

Navigating Google Updates and diagnosing specific causes of traffic loss can be a challenging task. In 2021, Google has rolled out nearly a dozen major algorithm changes – and those are just the ones they’ve told us about. Many of these updates even overlapped, making it all the more difficult to correlate traffic & ranking drops with dates of known updates. From site speed to link spam, let’s hop in... [Read More...] The post Lost Traffic This Year? 3 Ways to Recover Your Rankings appeared first on Inte... →

Navigating Google Updates and diagnosing specific causes of traffic loss can be a challenging task. In 2021, Google has rolled out nearly a dozen major algorithm changes – and those are just the ones they’ve told us about. Many of these updates even overlapped, making it all the more difficult to correlate traffic & ranking drops with dates of known updates. From site speed to link spam, let’s hop in... [Read More...] The post Lost Traffic This Year? 3 Ways to Recover Your Rankings appeared first on Inte... →

Компания ждёт, пока учёные предложат решение проблемы.... →

Google Ads перейдет на атрибуцию на основе данных, сделав ее моделью по умолчанию для всех новых действий уже с октября... →

Australia’s competition watchdog is the latest to push for legal powers to curb Google’s dominance in the adtech sector. It has made the call as it published its final report on an inquiry examining competition concerns in the digital advertising sector. In the report, the Australian Competition and Consumer Commission (ACCC) concludes that new regulatory […]... →