Posted by MiriamEllis“Why are those folks outranking me in Google’s local pack?”
If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term.
Today, I’d like to share a real-world example of a random competitive audit, including a chart that depicts whi...