HTTPS Tops 30%: How Google Is Winning the Long War

Posted by Dr-Pete[Estimated read time: 6 minutes] It's been almost two years (August 2014) since Google announced that HTTPS was a ranking signal. Speculation ran rampant, as usual, with some suggesting there was little or no benefit to switching (and possibly significant risk) while others rushed to sell customers on making the HTTPS switch. Two years later, I believe the data speaks for itself — Google is fighting, and winning, a long war. What's happened since?If you only consider the impact of Google's ...