Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called "Moz the Monster". If you're from the UK, John Lewis needs no introduction, but for our American audience, they're a high-end retail chain that's gained a reputation for a decade of amazing Christmas ads.
It's estimated that John Lewis spent upwards of £7m on this campaign (roughly $9.4M). It quickly became clear that they had organized a multi-channel effort, including a #mozthe...