Статьи по тегу «SEO»

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and we... →

Martin Splitt and Lily Ray in the latest SEO mythbusting video has just been released and it is chockfull of information around content. If you write content on your web sites, which I hope you do, you will want to watch this video.... →

John Mueller presented at SEO Day virtually and someone noticed that on his Chrome browser was this little robot extension and shared a screen shot of it on Twitter. I am not sure what it does but I would guess it does some internal debugging related to Google Search and is not a public extension. I can be wrong.... →

It was such a nice surprise to see John Mueller win the Global Search Personality Of The Year last night at the Global Search Awards. There isn't a single individual in the space who has helped more people with their Google SEO issues than John. And while this is partially his job, he has worked weekends, holidays and while he was sick helping the webmaster and SEO community.... →

Календарь SEOnews: SEO без воды 2... →

Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for po... →

Sadly there can be pretty immortal people in the world, including a lack of business ethics. It seems an SEO company and their client got in a disagreement about a work contract and the client wanted to part ways. The SEO company allegedly decided to completely sabotage the company in Google Search.... →

Posted by izzismithGoogle Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However,... →

In part one of my interview with Kevin Lee is the CEO is the Executive Chairman and Founder of DidIt, we spoke about his rich history in the search marketing space and digital PR and why it works so well for SEO. In part two, we get into the weeds a bit and talk about branded content, redirects, nofollows and if SEO is harder than PPC.... →

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Posted by randfishHave you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting a... →

Google's John Mueller said on Twitter "we don't have a concept of toxic domains." It was in a reply about a third-party SEO tool saying some of the links to his site are low quality and maybe toxic. Google said previously most site do not have toxic links.... →

Календарь SEOnews: Онлайн-конференция «Актуальные SEO-стратегии 2020. Как получать клиентов из поисковой выдачи, используя передовые стратегии и тактики»‎... →

Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awarenessAn increase in your brand’s authorityImproved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy con... →

Posted by rjonesx.Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link graph, we’re introducing a whole new method of deriving the sc... →

This is the first interview I did after New York went on lock due to COVID in March - hence the lack of the haircut. Kevin Lee came to my home to do an outside vlog interview, socially distant, to discuss SEO and SEM...... →

Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to p... →

Свежая подборка интересных и важных мероприятий по SEO, контекстной рекламе, SMM и веб-аналитике... →

Курс состоит из 10 видеоуроков от эксперта в области seo-оптимизации... →

In the longest SEO mythbusting video yet by Google's Martin Splitt, he invited Glenn Gabe to talk about site migrations. It is a wonderful topic and they covered a heck of a lot. One of my favorite parts was the analogy with food trucks and how they move around but yet offer the same food - should the same signals pass as the truck moves around?... →