Статьи по тегу «SEO»

Обзор доклада Андрея Буйлова (SEO без воды) с конференции Baltic Digital Days... →

Метод, позволяющий выделить важные запросы и исключить потерю нужных ключей... →

Google's John Mueller said on Twitter "the SEO effect of keywords in the URL is minimal once the content is indexed." Google has said keywords in URLs are a small factor and not to worry about it because it is an overrated SEO factor.... →

Posted by GeorgeRootAs digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the ... →

Календарь SEOnews: Самостоятельное SEO-продвижение... →

Календарь SEOnews: Оптимизация фильтра интернет-магазина. Решаем SEO и пользовательскую задачу... →

Patrick Stox (@patrickstox) is now the Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Prior to that he was at IBM, he worked there for four years. This was my last interview at SMX West, so I was a bit loopy...... →

There has been a ton of chatter in the SEO industry around GPT-3, Generative Pre-trained Transformer 3, an autoregressive language model that uses deep learning to produce human-like text and its use for translating content that Google might want to consume. Google does not want to consume it, Google does not want you to use GPT-3 to translate your content and be fed it for indexing.... →

В издательстве «Питер» вышла книга Петра Панды «Копирайтинг: сила убеждения», в которой автор учит писать убедительные тексты, приводит тонны примеров, легко и с юмором объясняет читателю, что копирайтинг — это не просто биржи с дешевыми текстами, а целая наука. Мы публикуем тезисы из книги с практическими советами и отмечаем, что даже если вы не копирайтер, но иногда работаете с текстами, они могут вам пригодиться.... →

Posted by willcritchlowI’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very muc... →

Super rare that I come on, on a Saturday night, and write something here. But I turned up the computer after Shabbat ended and I see the SEO community is buzzing in a big way about some significant changes to the Google search results today. This is not as big as that bug from last Monday but it does seem very big.... →

Вышел новый эпизод SEO Mythbusting с Мартином Сплиттом... →

Google has another SEO mythbusting video, this one is on canonicalization and it is with Rachel Costello and Martin Splitt. Martin Splitt explained first you need to understand that canonicalization is about duplication management. But the whole video has tons of excellent nuggets on this complex SEO task.... →

Это завершающая статья курса о локальном SEO, который мы подготовили на основе материалов Брайана Чайлдса и MOZ. Речь в ней пойдет о важнейшем аспекте локального продвижения — отзывах. Разберем значение отзывов и дадим некоторые советы по их оптимизации. План статьи:… Читать далее → Сообщение Локальное SEO. Часть 5: работа с отзывами появились сначала на Блог компании Sape.... →

Posted by Dr-PeteNeedless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. ... →

Календарь SEOnews: Мастер-класс «Техническое SEO: базовая оптимизация сайта своими силами»... →

Posted by cheryldraperThis year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held... →

Результаты эксперимента «SEO за 30 дней»... →

Posted by ryanmoothartOur world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their pl... →

It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank checking tools have not yet updated, but I suspect the tools will show something tomorrow.... →