Статьи по тегу «SEO»

Статья подготовлена по материалам доклада Андрея Буйлова, «Муравейник tools», на Baltic Digital Days 2018. Сообщение BDD 2018: Приоритизация коммерческой семантики появились сначала на Searchengines.ru.... →

Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Tran... →

Чек-лист из 12 пунктов от Дмитрия Шевцова (Semantist.ru) ... →

Google's John Mueller said on Twitter, with the disclaimer of him putting his user hat on (not Google hat), that relabeling old content as new, without any additional changes is a bad SEO hack. He said it is bad for the user, causes frustration when they find out and doesn't give your users the respect they deserve, he said.... →

Разбираемся с технологиями и делимся рекомендациями, которые можно сразу использовать в работе... →

Google начал показывать превью форумных публикаций с комментариями в результатах поиска. Нововведение заметила западный SEO-эксперт Мари Хейнс (Marie Haynes). If you run a forum site, this is something scary. Google is now showing a preview of forum posts making it unnecessary to click through in many cases. pic.twitter.com/UAL0wrh5qw — Marie Haynes (@Marie_Haynes) August 14, 2018 […] Сообщение Google начал показывать превью публикаций из форумов появились сначала на Searchengines.ru.... →

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Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%. But we got a whole lot more than just traf... →

The SEO industry is mourning the loss of yet another well loved personality in our industry - Michael Streko. He passed away over the weekend at an age way too young. He has left behind a son and an industry that loved him.... →

Обзор докладов Леонардо Сарони из Booking.com и Александра Чепукайтиса из Ant Team на конференции Baltic Digital Days 2018. Сообщение BDD 2018: А/В-тестирование для SEO и скоринговая оценка семантического ядра появились сначала на Searchengines.ru.... →

Posted by MiriamEllis Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I’m feeling growing qualms about the economic and societal impacts of putting my own perceived convenience at the top of a list of larger concerns like ensuring fair business... →

Обзор доклада Михаила Шакина на конференции Baltic Digital Days 2018... →

С 9 по 11 августа  2018 года в Калининграде в гостинице Radisson проходит шестая конференция Baltic Digital Days – крупнейшее мероприятие в регионе  по SEO  и интернет-маркетингу. 10 августа состоялся день докладов, который открылся выступлением Леонардо Сарони (Амстердам, Booking.com) на тему: «AB experimentation for both Conversion Optimization and SEO». Леонардо около 10 лет работает в Booking.com, […] Сообщение В Калининграде открылась конференция Baltic Digital Days 2018 появились сначала на Searchengi... →

I wonder how often Googlers get asked about who they should hire as an SEO consultant or firm...... →

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Posted by willcritchlowKids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. In this week's slightly different-from-the-norm Whiteboard Friday, we welcome the fantastic Will Critchlow to share lessons from how kids search. Click o... →

Google has confirmed that the Google core algorithm update that we named the Medic Update is now fully rolled out. But the SEO community noticed a lot of fluctuations and ranking changes yesterday as well.... →

Are you looking for things you can change to "fix" your web site in the Google search results. While Google says there is nothing you can do, some SEOs are suggesting otherwise. Here is some data for an SEO tool provider showing you next steps.... →

Posted by Dr-PeteOn August 1, Google (via Danny Sullivan's @searchliaison account) announced that they released a "broad core algorithm update." Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100°F). While this has settled somewhat, yesterday's data suggests that we may not be done. August 2nd set a 2018 rec... →

Владельцы сайтов получили возможность запрашивать у Google повторную оценку для разметки событий. Соответствующая информация добавлена в документацию по этому типу структурированных данных. Нововведение заметил SEO-специалист Аарон Брэдли (Aaron Bradley). В ходе обновления от 6 августа Google добавил в документацию новый раздел «Troubleshooting» («Устранение ошибок»). В нём приведены шаги, которые нужно пройти в том случае, если […] Сообщение Google позволил запрашивать повторную оценку разметки событий поя... →