Статьи по тегу «SEO»

Posted by MiriamEllisExciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale... Announcing: the new and improved Moz Local, to be rolled out beginning June 12! Why is Moz updating the Moz Local platform? Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensive... →

Posted by Dr-PeteIn 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements"2017 – 2,453 "changes"2016 – 1,653 "improvements"... →

Продвижение сайта в поисковых системах состоит из нескольких этапов. Условно, все SEO-мероприятия относят к воздействию либо на внутренние, либо на внешние факторы ранжирования. Первые состоят из оптимизации текстов, технических параметров сайта, работе над юзабилити, что в свою очередь влияет на … Читать далее →... →

I covered most of the important news from the Google Search: State of the Union session but Google had an amazing session named Google Search and JavaScript Sites which is probably worth watching for those who do SEO for JavaScript sites or just build out sites and apps using JavaScript.... →

Posted by tombennetPractitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based on understanding or experience. This manifests itself as dependence on traditional SEO techniques that have not been relevant for years, and a... →

На днях сотрудник Google Джон Мюллер негативно высказался в адрес SEO-конкурсов, время от времени проводимых в сообществе. В частности, он заявил, что такие соревнования бесполезны и даже вредны, и специалистам не стоит тратить на них свои силы и время. «SEO-конкурсы никогда не отражают реальную эффективность. Они генерируют массу спама, который негативно влияет на экосистему в […] Сообщение Google: SEO-конкурсы бесполезны и даже вредны появились сначала на Searchengines.ru.... →

Posted by sam.marsdenWe know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters. Click... →

Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller from Google trashed the concept. He said on Twitter "SEO contests are pretty useless. SEO contests never reflect real life-performance, they generate a ton of spam that negatively affects the whole ecosystem, they're a big waste of time & effort. The smart approach to SEO contests is to ignore them."... →

Posted by briangormanhThe Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. Doing so can have a number of positive effects, including eye-catching SERP displa... →

Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to publish here shortly) pinged his network of media investors to figure out what the media VC world is up to in mid-2019: Here are the media […]... →

Сотрудник Google Мартин Сплит сообщил в Twitter, что в Google Developer Codelabs появились новые SEO-практикумы — по одностраничным приложениям (Single Page Apps, SPA) и динамическому рендерингу. Теперь на этой площадке вебмастера смогут попрактиковаться не только в добавлении структурированных данных на сайт, но и в устранении SEO-проблем в SPA и настройке динамического рендеринга с помощью Rendertron. […] Сообщение В Google Codelabs добавили практикумы по SPA и динамическому рендерингу появились сначала н... →

Posted by PJ_HowlandWe’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks. Did she think I said analog? But despite the dynamic nature of marketing, Moz has always been a solid rock at the center of the storm. I... →

Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay up-to-date with the latest version of Chromium, their popular Chrome browser. This brings thousnads of new features to Googlebot for crawling purposes.... →

Google published an agenda of which sessions they think would be most relevant and useful to SEOs and webmasters. This is in addition to watching the keynote, which by the way Martin Splitt says it well worth watching if you are an SEO.... →

Posted by MiriamEllisStaff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?” In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so that you can instantly share it with even your least-technical clients. We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for diffe... →

iMARS China — об особенностях коммуникационного продвижения в Китае... →

Лучшие статьи по SEO и интернет-маркетингу, 17 выпуск. Читайте также предыдущие выпуски: Digest #16, Digest #15, Digest #14. На этот раз много презентаций и видео-записей с различных конференций.ФАКТОРЫ РАНЖИРОВАНИЯ И АУДИТ... →

Posted by Dr-PeteThe short answer is "yes." You can reverse a 301-redirect, even though it's technically permanent. The long answer, though, is that this change may not work the way you'd expect or hope, and it could even make your problems worse. Let's explore the long answer with four real-world scenarios ... First: A note and a warning... Before we dive into the scenarios, there are two things you need to know. This stuff all sounds easy in theory, but — in the real world — 301-redirects take time to pro... →

Posted by jchamp86Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search eng... →

The past month in terms of Google search, SEO and webmaster related topics can be summed up into two primary categories. First is the massive number of bugs and the second is about new features and tools...... →