Статьи по тегу «SEO»

Posted by ronell-smithWhew! That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let's just say, the entire group brought it. There were more than 120 people vying for six speaking slots. We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we wat... →

Posted by ronell-smithOff-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told hi... →

На днях представитель Google Гэри Илш заявил в Twitter, что добавление видео на страницу не помогает ей ранжироваться выше. «Наличие видео на странице совершенно не помогает ей лучше ранжироваться в поиске. Тем не менее, у вас есть право на собственное мнение», — написал Илш. @simonthompson_ @andrewakesson @jenstar @SEO_MCR Having a video on your page will […]... →

Posted by sam.nemzerWhile working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!). In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Some... →

A couple weeks ago, Gary Illyes from Google posted on Twitter saying "I'm often wrong." I let that one slide and decided not to cover it with a title saying "Google says they are often wrong," or something like that...... →

Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keyw... →

This week in search, I posted the big monthly Google webmaster report. I covered how Google said they may decide to release the mobile first...... →

You rarely see Google or Googlers that speak on Google's behalf recommend a specific SEO or SEO company. They give general and abstract guidance on how to hire an SEO but to say...... →

Posted by Cyrus-ShepardYou may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today's Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whi... →

It is that time of the month again, the monthly Google webmaster report where I summarize the more important Google webmaster/SEO related topics of the past 30 days or so. In short, the biggest items that you should be aware of include the Owl update...... →

Закрытие SEO-текстов тегом noindex может служить оперативной мерой при попадании сайта под фильтр Баден-Баден. К такому заключению пришел Александр Алаев, основатель сервиса CheckTrust, по результатам проведенного эксперимента по выводу сайта из-под указанного фильтра. Это очень сильно поможет сайтам в том случае, если по каким-либо причинам полное удаление переоптимизированного текста невозможно. В эксперименте участвовал сайт, который […]... →

Традиционный опрос экспертов о главных трендах в сфере SEO в 2017 году.... →

Posted by ronell-smithAre you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you're bursting at the seams to share? Well, ye olde yarn-spinner, a MozCon Ignite talk sounds like just the thing for you. The five-minute talks have become quite a hit since being introduced in 2015, with talks leaving folks with belly aches from laughter or tears from personal heartache — and everything in between. If you have an enticing story in you just waiting for an out... →

Posted by lydiagilbertsonBeing a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunde... →

Собрали курсы и вебинары по SEO, SMM, контекстной рекламе, копирайтингу и контент-маркетингу... →

И обойти при этом корпоративные ограничения рассказывает SEO-аналитик Кристина Гейль на примере Honda... →

До начала SEO-продвижения сайта следует провести ряд подготовительных мероприятий, которые позволят оценить порог входа, вероятные затраты времени и денег. Данная работа включает анализ ключевых слов и конкурентов в вашей бизнес-нише (достигших ТОПа). О том, какие пять этапов предстоит пройти владельцу сайта, рассказывает Марсела Де Виво (Marcela De Vivo), авторитетный западный SEO-специалист и автор постов блога […]... →

Не теряйте времени даром, почти полгода уже позади, - внедрите все, что «нужно» и искорените все, что «не нужно» еще до того, как Google пройдется катком по вашему проекту.... →

Posted by MiriamEllis The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active,... →

Глава Moz Рэнд Фишкин рассказал, почему стоит с осторожностью использовать эти элементы, и как избежать негативных последствий для сайта.... →