Статьи по тегу «SEO»

Posted by JP_ShermanOn-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This report was released more than two years ago and after some extensive Googling, some Duck Duck Go-ing, and... →

Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a n... →

Автор: Рэнд Фишкин (Rand Fishkin) – генеральный директор Moz, постоянный спикер крупнейших мировых конференций, посвященных SEO и маркетингу в интернете...... →

Posted by adamfAnother year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We've redoubled our efforts with the goal of building the best SEO product in the industry. We know it's a lofty goal with so many great competitors out there, but this is the target that served as our north star in 2016 and continues to get us out of bed each morning. Our increased focus on SEO translated to a big increase in the number of new features a... →

Gary Illyes from Google said that he does enjoy and like answering SEO questions but he doesn't like when it leads into an SEO argument. Here is the tweet: @dawnieando I like SEO questions...... →

Традиционно, в самом начале нового года подвожу итоги событий, повлиявших на развитие отечественной SEO-индустрии. 2016-й год оказался не так богат на громкие события, как 2015-й, но стал интересен тем, что начал проявлять более-менее устойчивые тенденции после встрясок «бурного» 2015-го. В предыдущем 2015-м году Яндекс дал четко понять, что покупка ссылок, являвшаяся основным методом поискового продвижения […]... →

Posted by MiriamEllisWhen America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they simply had to have one. Call it a retro micro-moment, and imagine consumers jamming the lines of rotary phones or h... →

Google posted on their webmaster channel on Google+ that one of the primary reasons a web site is hacked these days is because of SEO. Google wrote...... →

Over the years, Wix has had a reputation of not doing too well with SEO and search rankings. Wix is a popular web site publishing platform and to have a bad reputation around SEO and search...... →

Posted by zeehjWhether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager skills is essential to getting work done at all, let alone delivering high-quality work in a timely and efficient way.In defense of managementFreakonomics Radio released this podcast episode ... →

This week was expected to be slow because of the holiday week but hey...... →

In Google's last hangout of the year, I asked John Mueller of Google what advice does he want to give SEOs for 2017 - assuming those SEOs have done everything right in 2016.... →

Posted by randfish From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today's Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to this special New Year's editi... →

Семь трендов, которые помогут растить и умножать ваш бизнес из organic-трафика... →

Posted by Web_PerfectionistThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs. Due to its simplicity, the wide... →

It seems counterintuitive to me to use a site removal feature in the Google Search Console when migrating a site from domain A to domain B. But one SEO asked if it would help in a Google Webmaster Help thread. The answer is obviously no...... →

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Posted by jocameronWelcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we've done it all (but still aren't ranking). This time around she's giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up!Are you within striking distance of traffic-bumping SERP features?The content on your freakin' awesome site better be targeting the intent of the searcher. People of ... →

Какой лучший совет по SEO вы когда-либо получали? Этот вопрос был поднят на Quora и к обсуждению подключились известные западные эксперты, такие как Rand Fishkin, Matt McGee и Ryan Stewart. Их ответы, а также мнения других специалистов, которые были опрошены отдельно, объединены здесь в одной инфографике. Вы можете использовать эту инфографику для любых своих целей. Узнать советы от мировых seo-экспертов…... →

Редакция SEOnews пытается отследить изменения позиций компаний и общую динамику развития рынка... →