Статьи по тегу «SEO»

Posted by MarieHaynesIf you've ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you've been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner?In today's Whiteboard Friday, we're overjoyed to have Google penalty and unnatural link expert Marie Haynes share how to earn links that do comply with Google's guidelines, th... →

After dipping his toes in government work last year, Google Search guru Matt Cutts is now stepping away from Google in a more permanent way. Cutts, who has wrestled spam and SEO at Google since 2000, joined the U.S. Digital Service (USDS) in mid-2016 for a role that he expected to last three months. After extending his stay by three more, Cutts, now the USDS director of engineering, will… Read More... →

With no surprise to I am sure most of you, Matt Cutts, the man at Google who helped shaped the SEO community from within the search engine, has announced he has officially resigned from Google. His last date at Google officially was December 31, 2016...... →

Google тестирует показ товарных объявлений в блоке локальной выдачи на мобильных устройствах. В частности, по отдельным запросам в блоке появляется реклама местного ассортимента. На скриншоте ниже – результаты поиска по запросу [обручальные кольца Буффало]: Рекламные объявления помечены ярлыком «Sponsored». По клику на выбранный товар пользователь попадает на его страницу в Google Shopping: Первым новый эксперимент компании заметил SEO-консультант […]... →

Posted by BrianChildsA common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there's always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product p... →

ТОП-20 трендов, определяющих лицо поискового продвижения в новом году... →

Ни для кого не секрет, что большинство коммерческих ресурсов продвигается по товарным запросам, по транзакционным, по запросам, связанным с услугами. Однако это далеко не все возможности, существующие у интернет-магазинов.... →

SEO — это мощный инструмент получения трафика на сайт. Но это долгосрочная стратегия. Инвестируя в SEO, вы получаете эффект не прямо сейчас, как в случае с контекстной рекламой, зато достигнутые со временем результаты с лихвой окупят вложенные ресурсы. Органический трафик обладает высокой конверсией и не стоит вам почти ничего. Чтобы позиции сайта стабильно росли, важно […]... →

Posted by Roxana_Nelson2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I want to be completely transparent about some of the challenges we faced early last year: So what the heck exactly happened in the first half of 2016? We had a roadmap of feature... →

Gary Illyes from Google posted on Twitter asking webmasters and SEOs "what (technical) topic would you be interested in reading on the Official Google Webmaster Blog...... →

Владелец SEO-студии impulse.guru Илья Русаков поделился с читателями vc.ru опытом использования контент-маркетинга при продвижении собственного сервиса генерации SEO-отчётов seo-reports.ru.... →

Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, w... →

We've covered the topic of negative SEO to exhaustion but hey, Google's John Mueller had a nice line about it this morning. Someone asked him what they should do now that their competitor started a negative SEO attack against them...... →

Руководитель SEO-направления агентств Topright и Nimax Олег Белов и руководитель Topright и Nimax Иннокентий Нестеренко написали для vc.ru колонку об особенностях работы с поисковым трафиком для онлайн-версий СМИ, а также о специфике и инструментах SEO русскоязычных интернет-изданий.... →

Редакция vc.ru продолжает публиковать резюме специалистов, желающих работать в стартапах и ИТ-компаниях (выходят по понедельникам), а также вакансии компаний, которые ищут сотрудников (выходят по четвергам).... →

Posted by SimonPensonContent promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time? It may sound like a pie-in-the-sky opportunity but the reality is such an option is actually very, very close. In fact, for some it already exist... →

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Руководитель компании Seo.ua Тарас Гуща написал для vc.ru колонку об особенностях поискового продвижения в китайском интернете. Автор кратко описал адаптацию сайтов, выбор хостинга и домена, работу с местными поисковыми системами, соцсетями и аналитикой.... →

Happy New Year and welcome back! We took a little break from writing these posts, but our communities were still churning out great threads! On Threadwatch, we have news about Google throttling traffic and the death of the Link Search Operator. Webmasterworld members are discussing Facebook’s journalist outreach program and keywords, while SEO Chat members are all about duplicate content. And have you heard the news about AMP Pages yet?... [Read More...] The post The Duplicate Content Myth and More: Weekly ... →

Вспомните эту подборку, когда в очередной раз решите, что маркетинг – это реклама, а SEO – всё ... →