Статьи по тегу «SEO»

Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other SEOs and I saw that pages that answer questions — such as who, w... →

We've covered the topic of negative SEO to exhaustion but hey, Google's John Mueller had a nice line about it this morning. Someone asked him what they should do now that their competitor started a negative SEO attack against them...... →

Руководитель SEO-направления агентств Topright и Nimax Олег Белов и руководитель Topright и Nimax Иннокентий Нестеренко написали для vc.ru колонку об особенностях работы с поисковым трафиком для онлайн-версий СМИ, а также о специфике и инструментах SEO русскоязычных интернет-изданий.... →

Редакция vc.ru продолжает публиковать резюме специалистов, желающих работать в стартапах и ИТ-компаниях (выходят по понедельникам), а также вакансии компаний, которые ищут сотрудников (выходят по четвергам).... →

Posted by SimonPensonContent promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every channel in real time? It may sound like a pie-in-the-sky opportunity but the reality is such an option is actually very, very close. In fact, for some it already exist... →

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Руководитель компании Seo.ua Тарас Гуща написал для vc.ru колонку об особенностях поискового продвижения в китайском интернете. Автор кратко описал адаптацию сайтов, выбор хостинга и домена, работу с местными поисковыми системами, соцсетями и аналитикой.... →

Happy New Year and welcome back! We took a little break from writing these posts, but our communities were still churning out great threads! On Threadwatch, we have news about Google throttling traffic and the death of the Link Search Operator. Webmasterworld members are discussing Facebook’s journalist outreach program and keywords, while SEO Chat members are all about duplicate content. And have you heard the news about AMP Pages yet?... [Read More...] The post The Duplicate Content Myth and More: Weekly ... →

Вспомните эту подборку, когда в очередной раз решите, что маркетинг – это реклама, а SEO – всё ... →

Posted by randfish It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from high-quality contributions. Click on the whiteboard image above to open a high-resolution version in... →

For almost a year (maybe more), Moz and Google have not agreed on how Google handles 302 redirects. Well, after much back and forth, this week, Moz updated their SEO help docs to include the debate around 302...... →

Posted by George-FreitagThis is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you're a brand with a ton of locations or an agency with local clients, you're going to want to come to MozCon Local 2017. We've got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and get the most out of local search.Come visit us in Seattle and learn about local search, SEO, citations, reviews, ... →

Posted by FeliciaCrawfordNow that we've comfortably settled into the first two weeks of 2017, it's time to revive an annual Moz Blog tradition: the Best of 2016 is here! I've carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You'll laugh, you'll cry, you'll rue the day you ever downloaded Pocket. But as we commence our journey into the insights and revelations of yesteryear, my sincere... →

SEO в чистом виде давно не работает. Важно комбинировать его с другими элементами продвижения бренда, один из которых ― CRO (conversion rate optimization). Связующим звеном между SEO и CRO является намерение пользователя (англ. user intent), ценность которого увеличится в 2017 году.... →

Posted by randfishIt's that time again, friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for te next 12 months. As always, my predictions will be graded on the following scale: Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially ... →

Подборка курсов по SEO, контексту и SMM для тех, кто отдохнул и снова рвется в бой... →

Posted by Joe.RobisonWho doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on easy-to-identify, straightforward-to-fix problems. Most of these issues can be uncovered in an afternoon, and it’s possible they can solve months' worth of traffi... →

Posted by JP_ShermanOn-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This report was released more than two years ago and after some extensive Googling, some Duck Duck Go-ing, and... →

Posted by randfishLaunching a startup is a huge task all on its own. While it can be a challenge to factor SEO into the mix, it's an incredibly important consideration. In today's Whiteboard Friday, Rand shares a comprehensive plan to kick off your new SEO audit and grab a piece of that organic search pie from the get-go. Pro tip: For easy listening, this video is broken up into 9 chapters that correspond with the transcript below. Click on the whiteboard image above to open a high-resolution version in a n... →

Автор: Рэнд Фишкин (Rand Fishkin) – генеральный директор Moz, постоянный спикер крупнейших мировых конференций, посвященных SEO и маркетингу в интернете...... →