Статьи по тегу «SEO»

Специалисты отрасли заметили признаки нескольких обновлений поискового алгоритма Google в течение октября. В сообщениях вебмастеров говориться об изменениях, начиная с 4 октября и по настоящее время. Ниже – диаграмма, предоставленная редактором и владельцем сайта Search Engine Roundtable Барри Шварцом (Barry Schwartz). На графике виден 15% рост трафика из Google, начиная с 15 октября: На форуме WebmasterWorld есть обширное обсуждение этого апдейта, которое специалисты называют Zombie. Тема начата 4 октябр... →

Posted by Anna_of_PSD2HTMLWhen I joined the PSD2HTML team in November 2014, the site had been suffering from a manual penalty related to spammy backlinks for over a year. They'd tried everything to promote a recovery, but nothing worked. They were ready to admit defeat.The penalty resulted in the loss of over 80% of their organic traffic. The story of how this happened is very interesting. PSD2HTML was one of the first companies to market PSD to HTML conversions in 2005. At the peak of their success, they t... →

Posted by SamuelScottIt's October 26, 1985. The top song in the United States is Whitney Houston's "Saving All My Love for You." The top weekend movie at the US box office is "Jagged Edge," starring Glenn Close and Jeff Bridges. And Marty McFly was about to travel back in time in "Back to the Future." (photo: Back to the Future Day) Yes, for any Mozzers who do not know, Back to the Future Day—the exact date when Marty went to the future in the sequel to the original film—is today! Also in the mid-1980s, the... →

How can you stay competitive when Google reduced its local pack from 7 to 3 listings? This article answers your question The post Local SEO: How to Stay Competitive in Google's Local 3-Pack by @mattsouthern appeared first on Search Engine Journal .... →

3 ноября в 17:00 аналитик отдела Безопасного поиска Яндекса Екатерина Гладких расскажет о недобросовестной конкуренции в поисковой выдаче. На лекции будут затронуты актуальные вопросы авантюрной стратегии продвижения: на какие факторы может влиять вебмастер, сколько ключевых слов должно быть на странице, как наиболее эффектно разместить SEO-ссылку.Будут представлены секретные данные о поведении пользователей, и всего за одно занятие вы узнаете, чем СДЛ отличается от качественного сайта, как разобрать АГС и ... →

3 ноября в 17:00 аналитик отдела Безопасного поиска Яндекса Екатерина Гладких расскажет о недобросовестной конкуренции в поисковой выдаче. На лекции будут затронуты актуальные вопросы авантюрной стратегии продвижения: на какие факторы может влиять вебмастер, сколько ключевых слов должно быть на странице, как наиболее эффектно разместить SEO-ссылку.Будут представлены секретные данные о поведении пользователей, и всего за одно занятие вы узнаете, чем СДЛ отличается от качественного сайта, как разобрать АГС и ... →

Ребята c WebPromoExperts плотно занялись онлайн-конференциями. Русскоязычный SEODay (где выступал и я) собрал 8500 включений за день. 6 ноября уже в англоязычном варианте акулы SEO бизнеса из США, Израиля, Англии, Украины и других стран поделятся последними наработками в области поисковой оптимизации. Конференция на английском языке, все кто зарегистрируются, получат в рассылке перевод конференции на русский. Организаторами конференции выступают Webpromo.Expert и Digitalbee. Программа конференции охватит в... →

Posted by EricaMcGillivrayI love working with all kinds of speakers at Moz, whether for big shows like MozCon or our biweekly webinars, Mozinars. I also get out there and speak myself. Many people ask me how to become a speaker in our industry or if they can speak at one of Moz's events. The truth is, speaking is hard. And putting yourself out there is awesome. So, you're ready to take a step toward being onstage. What should you be doing? Have a speaking goalA speaking goal will keep you focused on what yo... →

If you own a small business or a franchise, you have likely wondered how those big brands with thousands of stores manage their local SEO. What tricks do they use? Are they beating you just because they have a massive budget and tons of people? The post Next #SEJThinkTank: Local #SEO: Case Studies from Big Brands by @dantosz appeared first on Search Engine Journal .... →

Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results.... →

Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results.... →

Инженер службы качества поиска Google Гэри Илш (Gary Illyes) пояснил, что попадание сайта под алгоритмический фильтр не отменяет возможности наложения ручных санкций. Один из вебмастеров задал Илшу в Twitter'e вопрос: «Возможна ли ситуация, при которой сайт попал под «Пингвин», и одновременно на него были наложены ручные санкции? Может ли Google снять с ресурса ручные санкции, но при этом оставить его под фильтром «Пингвин»?». По словам Илша, вполне возможно, что сайт попал под «Пингвин» и в то же время п... →

Posted by EricEngeWhen you first start in content marketing, you usually have little to no audience of your own for your content. If you're a major brand, you may be able to develop this quickly, but it's still extremely helpful to get visibility on third-party sites to grow your reputation and visibility as a producer of fantastic content, and to also net links to your site.This can come in the form of third parties linking to content on your site, or getting guest posting or columnist opportunities on tho... →

GUEST: For years, the search engine optimization industry has been dominated by Google’s algorithm update. Each time marketers would hear a term like Panda, Pigeon or “Mobilegeddon“, they knew exactly what it meant: a thorough audit of their current website along with a number of improvements necessary to prevent a precarious drop in ranking. But increasingly, […]... →

Lots of surprises came out of our communities this week! There was the news that Firefox is dropping all plugin support… except for Flash. Yes, the same Adobe Flash that was, not long ago, being dropped left and right. We’ve got a great discussion about the nature of search engines as users where Alan Bleiweiss was kind enough to join in and share some great thoughts, and conversations about structured... [Read More...] The post Search Engines as Users and SEO Skeptics: Weekly Forum Update appeared first on... →

Hiring decisions are always tough. Here are a few reasons to consider one perspective " 'not' hiring an in-house SEO. The post 12 Reasons Why You Might Never (Ever) Want to Hire an In-House SEO by @neilpatel appeared first on Search Engine Journal .... →

Posted by ziamd19A call to action (CTA) can essentially make or break a potential lead. Don't trust my word? Take a look at the example below: All the viewer needs to do is click on that blue button, and voila! A lead is born. Sounds easy enough, right? Not exactly. There are several elements that are critical to get right in order to make that click happen. I'll be discussing the most important ones in this post.They include: WordingShape and sizeColorPositionWording“Some people have a way with words, and ... →

Это несвязанные сущности. Об этом Джон Мюллер написал в Twitter... →

Такое предположение сделали вебмастера на SEO-форуме Black Hat World

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Posted by randfishIt's a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site's content? Whether you're riding the wave of a successful post or improving what you've done before, republishing is something that should be on your mind and your to-do list. And what's more, Google will actually reward you for doing it!In this Whiteboard Friday, Rand explores the how and why of republishing, helping you set goals for yourself and your content. Click on... →