Статьи по тегу «SEO»

Google подтвердил, что было произведено обновление поискового алгоритма. Оно не имеет отношения к «Панде», как предполагали многие специалисты, «Пингвину» или HTTPS. На днях на специализированных форумах появились многочисленные сообщения от ... →

Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of... →

Posted by cml63 It was 6:30 p.m. on a Friday and I was getting ready to unwind from a long workweek. I traded my email for a Spotify playlist and cracked my first beer of the night. All was right with the world. Then I received an unexpected call from our... →

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Это статья основателя и президента компании «Measurable SEO» (Нью-Йорк), сооснователя SEO-агентства «Blue Frog Advertising», специалиста с 13-летним опытом работы в области онлайн-маркетинга и поисковой оптимизации Чака Прайса, в которой он рассказывает, ... →

Posted by Dr-PeteYesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather looked like this: That's 101.8°F, one of the hottest verified days on record, second only to a series of unconfirmed spikes in June of 2013. For reference, the first Penguin update clocked in at 93.1°.Unfortunately, trying to determine how the algorithm changed from looking at individual keywords (even thousands of them) is more art than science, and eve... →

Posted by randfishThis week, we launched a feature inside Open Site Explorer that I'm very excited about - the Spam Score Histogram, found by clicking on the "spam analysis" tab:The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site's link profile. Above, for example, we're looking at Moz.com, with a strong distribution of sites that have 0-5 spam flags. According to our research, that means the vast majority of those sites are unlikely to be... →

Ожидание запуска алгоритма Google Mobile Friendly было весьма напряженным и вызвало массу волнений среди оптимизаторов и вебмастеров. Это не удивительно, учитывая заявления представителей Google о том, что это будет страшнее, чем запуск Пингвина и Панды. Об этом, например, заявляла Зинеб Аит Бахаджи – специалист отдела качества поиска Google на конференции SMX в Мюнхене. Однако, реальность оказалась намного более прозаичной. В отличие от запуска названных выше алгоритмов, запуск Mobile Friendly был, практич... →

Posted by MackenzieFogelsonIt's no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing. Marketing isn't just what your customers see on the outside. It's what happens when they get your product home. It's the experience they have with any one person in your company at any given time and through any specific touchpoint. Whether or not you're aware, all of th... →

Posted by MiriamEllisGoogle's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we'll dive into why. Let's take one of these results apart and discover how best to respond to their limitations. I was never a fan of Google's ... →

Редакция SEOnews проводит опрос, чтобы выявить наиболее популярные на сегодняшний день расширения, программы и сервисы для SEO-шников... →

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Posted by Cyrus-ShepardFor years now, we've heard the drumbeat from Google that marketers should stop focusing on building links. While it's accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms at all, and that link building can be safely ignored. Is there any truth to this? To find out, we mined new information from our upcoming biannual ranking corre... →

Друзья, 11 июня 2015 года в Санкт-Петербурге Обучающий Центр CyberMarketing провел бесплатные семинары по темам “Контекстная реклама” и “SEO для интернет-магазинов 2015”. Евгений Костин, руководитель департамента продаж Системы SeoPult, в рамках семинара ... →

Posted by RoyhThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.The sitelinks search box (schema.org/SearchAction) is one of the most popular markups out there. According to SimilarTech, there are now more than 650,000 sites that have implemented this markup, making it one of the most popular of all schema markup types. That said, we don'... →

Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking.... →

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking.... →

Posted by anthonycoraggioPaid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Here are some questions to help you choose how to resource your online advertising needs. Wher... →

Last week will seem quiet compared to this week in our communities – and that’s just how we like it! News broke this week that Thumbtack, a website for professional development and also recipient of a lot of money through Google Capital, was busted for unnatural links. Twitter is making its feeds easier to read, a Panda refresh is on the horizon (at last!) and the impact of Mobilegeddon continues... The post Industry Scandals and Juicy SEO Secrets: Weekly Forum Roundup appeared first on Internet... →

Posted by Liam_CurleyThere are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with a... →