Статьи по тегу «SEO»

Специалисты отрасли наблюдают признаки, которые говорят о возможном обновлении алгоритма Google, связанного с оценкой качества содержимого страниц. Судя по сообщениям вебмастеров, это произошло 19 ноября 2015 года. Пресс-служба компании опровергает эти предположения. 19 ноября этого года на тематических площадках появились сообщения вебмастеров о значительных изменениях позиций их ресурсов в выдаче. При этом специалист службы качества Google Джон Мюллер (John Mueller) опроверг предположение о возможном обн... →

Редакция SEOnews и компания SEO Study приглашает на бесплатный вебинар, который состоится 17 декабря в 11:00... →

Posted by EricEngeThe past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a 10x brand.This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce con... →

So yesterday, Google stripped away the ability to use the Search Tools options in the user interface to show search results as if you are in a specific location. This upset many many SEOs and webmasters, especially the ones who do SEO outside of the US for US customers...... →

Posted by IanWatsonSome say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them. That commonality is the utilization of data, mainly via API-driven custom tools and dashboards. APIs like Salesforce’s Chatter, Facebook’s ... →

I believe this is common knowledge in the local SEO world but I don't think I've seen Google come out and say it. Google's Rahul J from the Google My Business team posted in the Google My Business Help forum four ways to help promote your local listing in the Google search results...... →

Reviews are a massive part of the web now, and an absolute essential for online retailers.... →

Редакция SEOnews подготовила для тех, кто хочет сменить место работы список вакансий... →

Posted by TrackMediaWhen Google launched secure search in October 2011, we all had to learn how to deal with the “Not Provided” in our analytics reports.My preferred approach for getting the data from Webmaster tools (now Google Search Console) was to use the bookmarklet from Lunametrics.Unfortunately, on September 1, 2015, Google retired the original Webmaster tools report, rendering Lunametrics' bookmarklet useless. It’s no longer possible to get the combined data in the same fashion. The good news is th... →

Posted by larry.kimYou can get 12,000 followers for your Twitter account for the low, low price of $5.Plenty of websites offer such services:No. Just no. You're better than that. Don't buy thousands of fake accounts for cheap. There's a much smarter way to buy legitimate Twitter followers and increase your organic reach. Having real Twitter followers definitely will offer you more long-term benefits than any "cheap" deals you'll find. What you have to do is buy real followers. Adding legit Twitter followers... →

Инвестиционная компания Digital Future, запущенная предпринимателем Алексеем Витченко на Украине, вложила $250 тысяч в сервис для анализа конкурентов Prodvigator. Об этом Firrma сообщили в компании. Digital Future получит 15% проекта. Инвестиции пойдут на расширение функционала Prodvigator, занятие позиций на западном рынке, а также на расширение и запуск новых регионов. Продукт Prodvigator появился в январе 2013 года в агентстве Netpeak как внутренний сервис. В феврале того же года он был открыт для внешни... →

Разбираемся, как с помощью сервиса собирать семантическое ядро и мониторить позиции сайта... →

Редакция SEOnews закончила прием анкет от SEO-агентств, которые принимают участие в рейтинге, и приступает к новому этапу – анкетированию экспертов... →

Обзор ноябрьских событий SEO-отрасли... →

Если ваша компания нуждается в продвижение, а вы не знаете, к кому обратиться, читайте руководство по выбору подрядчика... →

Posted by rjonesx.Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk t... →

8 декабря в 20:00 по московскому времени пройдет вебинар «Что такое контекстная реклама и как с ней работать в Wizard.Sape». Ведущие — аналитик Wizard.Sape Юрий Софин и эксперт по контекстной рекламе и аналитике Константин Найчуков. На мероприятии Вы узнаете,… Читать далее →... →

Posted by EricaMcGillivray*drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticke... →

Posted by karl62We came across a case study on YouMoz with an interesting experiment to find out if traffic and rankings of blog posts could be increased by just changing their publishing dates. Specifically, the author tested to see...If you update a blog post's date, will it receive a boost in the search engine results pages (SERPs)? Can you fake freshness? Do you have to make changes to the content? If there is a boost present, how long does it last? Our experiment: overviewWe set up a test of our own te... →

Posted by CraigBradfordWell-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/link... →