Статьи по тегу «SEO»
07:41 11.12.2015
How to Keep Keyword Cannibalism from Robbing Your Site’s Performance
Posted by Alexander_KeslerKeyword cannibalization is a simple SEO issue that's been around since the beginning of the digital age but continues to plague websites. Yet, a large number of webmasters still aren’t fully aware of the problem.By definition, this is a problem with the internal information structure of the website: It occurs when multiple pages are targeting the same (or very similar) keywords.In my experience, I’ve seen the problem occur both wittingly and unwittingly. One example of creating suc... →
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03:19 11.12.2015
6 Techniques to Dramatically Upgrade the Quality of Your Presentation
Posted by randfishPresentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? Where do you start? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to an... →
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moz.com/blog
15:03 10.12.2015
Google наложил массовые ручные санкции за спам
За последние сутки Google в массовом порядке наложил на сайты ручные санкции за спам. Об этом говорят сообщения вебмастеров на форуме Google Webmaster Help.
По мнению специалистов отрасли, массовый характер санкций может быть связан с выявлением очередной ссылочной биржи или контентной сети. Официальных заявлений по этому поводу компания не делала.
Некоторые вебмастера жалуются на понижение позиций своих ресурсов в выдаче Google, при этом уведомления о ручных санкциях они пока не получали. По мнению Барри... →
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searchengines.ru
03:12 10.12.2015
What Microsoft Edge Means for SEOs
Posted by ZoompfWith the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Microsoft is striking out in new directions with Edge — they're deprecating Internet Explorer for all modern platforms.
Such a drastic change is rare in the web development world, so it makes sense to take a moment to understand what this change means. In this article, we'll discuss Microsoft Edge and see how it removes many of the annoying issues of cross-browser development,... →
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00:03 10.12.2015
3 Easy Things You Can Tune & Test That Can Help You Rank Better
SEO can be overwhelming: You never know where to start. Let’s take a breath and do something quick: These small tweaks can help you rank better Most of the time, websites create their meta <title> templates and forget about them. Meta data is an easy thing to change and an easy thing to test if its working. A small tweak here can help your rankings for primary and secondary... [Read More...]
The post 3 Easy Things You Can Tune & Test That Can Help You Rank Better appeared first on Internet Marketing... <a class="more" href="/3-easy-things-you-can-tune--test-that-can-help-you-rank-better">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,139</span>
<span class="author"><a target="_blank" href="/away?channel=27749">internetmarketingninjas.com</a> </span>
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<p class="date">16:50 09.12.2015</p>
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<h2 class="title"><a href="/how-links-could-be-online-marketings-most-important-kpi-in-2016">How links could be online marketing’s most important KPI in 2016</a></h2>
<div class="content hidden-xs">I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO.... <a class="more" href="/how-links-could-be-online-marketings-most-important-kpi-in-2016">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 1,786</span>
<span class="author"><a target="_blank" href="/away?channel=27680">searchenginewatch.com</a> </span>
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<p class="date">14:44 09.12.2015</p>
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<h2 class="title"><a href="/how-to-completely-dominate-googles-first-page">How to completely dominate Google's first page</a></h2>
<div class="content hidden-xs">See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be someone trying to ruin your plans for total SERP domination... <a class="more" href="/how-to-completely-dominate-googles-first-page">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,377</span>
<span class="author"><a target="_blank" href="/away?channel=27649">searchenginewatch.com</a> </span>
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<p class="date">07:07 09.12.2015</p>
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<h2 class="title"><a href="/the-ultimate-guide-to-finding-opportunities-in-adwords">The Ultimate Guide to Finding Opportunities in Adwords</a></h2>
<div class="content hidden-xs">Posted by David.WebrageousA lot of people ask me how they can optimize an Adwords account. I tell them to look for opportunities in their campaigns. There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of the most actionable ones.But first, here's a list of common metrics that should become the basis of your AdWords strategy:
Clicks
Impressions
Click-Through Rate (CTR)
Cost
Average Cost Per Click (CPC)
Average Position
Quality ... <a class="more" href="/the-ultimate-guide-to-finding-opportunities-in-adwords">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,952</span>
<span class="author"><a target="_blank" href="/away?channel=27651">moz.com/community</a> </span>
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<p class="date">16:00 08.12.2015</p>
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<h2 class="title"><a href="/you-can-now-get-followerwonk-on-its-own-for-29">You Can Now Get Followerwonk (On Its Own!) for $29</a></h2>
<div class="content hidden-xs">Posted by jennitaTL;DR – You can now get Followerwonk on its own for $29 – give it a whirl (or read all the words I wrote below, so I don’t feel sad.)
It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our f... <a class="more" href="/you-can-now-get-followerwonk-on-its-own-for-29">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,934</span>
<span class="author"><a target="_blank" href="/away?channel=27566">moz.com/blog</a> </span>
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<p class="date">15:48 08.12.2015</p>
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<h2 class="title"><a href="/exploring-the-correlation-between-social-media-and-search-rankings">Exploring the correlation between social media and search rankings</a></h2>
<div class="content hidden-xs">Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social?... <a class="more" href="/exploring-the-correlation-between-social-media-and-search-rankings">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 1,664</span>
<span class="author"><a target="_blank" href="/away?channel=27474">searchenginewatch.com</a> </span>
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<p class="date">11:49 08.12.2015</p>
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<h2 class="title"><a href="/udalenie-vseh-ssyilok-iz-fayla-disavow-v-razyi-uvelichilo-trafik-iz-google">Удаление всех ссылок из файла Disavow в разы увеличило трафик из Google</a></h2>
<div class="content hidden-xs">На форуме WebmasterWorld активно обсуждается случай из практики: один из SEO-специалистов случайно удалил все входящие ссылки из файла Disavow. Через неделю трафик на его сайт из Google вырос «в разы».
Ниже – краткая хронология событий:
22 ноября 2015 года был случайно переписан файл Disavow. В результате запрет на ссылки на уровне отдельных доменов был снят. Ошибка оставалась незамеченной более 10 дней.
29 ноября 2015 года органический трафик из Google вырос более чем на 100%. На сегодняшний день владел... <a class="more" href="/udalenie-vseh-ssyilok-iz-fayla-disavow-v-razyi-uvelichilo-trafik-iz-google">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,296</span>
<span class="author"><a target="_blank" href="/away?channel=27407">searchengines.ru</a> </span>
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<p class="date">03:10 08.12.2015</p>
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<h2 class="title"><a href="/the-step-by-step-guide-to-turning-link-prospectors-into-lead-generators">The Step-by-Step Guide to Turning Link Prospectors into Lead Generators</a></h2>
<div class="content hidden-xs">Posted by John-HenryDigital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone.
Image via Quinn Dombrowski
Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing cl... <a class="more" href="/the-step-by-step-guide-to-turning-link-prospectors-into-lead-generators">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 6,375</span>
<span class="author"><a target="_blank" href="/away?channel=27502">moz.com/blog</a> </span>
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<p class="date">16:12 07.12.2015</p>
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<h2 class="title"><a href="/google-traffic-soars-after-seo-drops-links-from-disavow-file">Google Traffic Soars After SEO Drops Links From Disavow File</a></h2>
<div class="content hidden-xs">There is a WebmasterWorld thread which has an SEO who accidentally removed all the links from their disavow file and a week later, his traffic to his web site "soared" he said.
Here is his timeline:
22nd Nov - Disavow file overwritten by mistake...... <a class="more" href="/google-traffic-soars-after-seo-drops-links-from-disavow-file">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,353</span>
<span class="author"><a target="_blank" href="/away?channel=27273">seroundtable.com</a> </span>
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<p class="date">13:06 07.12.2015</p>
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<h2 class="title"><a href="/ugadayte-kto-zaymet-pervoe-mesto-v-reytinge-izvestnost-brenda-seo-kompaniy-2015">Угадайте, кто займет первое место в рейтинге «Известность бренда SEO-компаний 2015»</a></h2>
<div class="content hidden-xs">Напишите топ-5 SEO-компаний и выиграйте книгу Scrum... <a class="more" href="/ugadayte-kto-zaymet-pervoe-mesto-v-reytinge-izvestnost-brenda-seo-kompaniy-2015">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 1,788</span>
<span class="author"><a target="_blank" href="/away?channel=27229">seonews.ru</a> </span>
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<p class="date">03:10 07.12.2015</p>
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<h2 class="title"><a href="/seo-split-testing-how-to-ab-test-changes-for-google">SEO Split-Testing: How to A/B Test Changes for Google</a></h2>
<div class="content hidden-xs">Posted by willcritchlowAt our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends:
Implicit signals
Compound queries
Keywords vs intents
Web search to data search
Personal assistants
All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking ... <a class="more" href="/seo-split-testing-how-to-ab-test-changes-for-google">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 3,980</span>
<span class="author"><a target="_blank" href="/away?channel=27199">moz.com/blog</a> </span>
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<p class="date">10:59 06.12.2015</p>
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<h2 class="title"><a href="/nemnogo-o-vajnom-obzor-novostey-proshedshey-nedeli">Немного о важном: обзор новостей прошедшей недели</a></h2>
<div class="content hidden-xs"><p>Если коротко, то Google снова отложил апдейт «Пингвина», Яндекс рассказал о формировании сниппетов, а мы почти завершили «Рейтинг известности 2015»</p>... <a class="more" href="/nemnogo-o-vajnom-obzor-novostey-proshedshey-nedeli">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 4,259</span>
<span class="author"><a target="_blank" href="/away?channel=27116">seonews.ru</a> </span>
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<p class="date">13:20 04.12.2015</p>
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<h2 class="title"><a href="/google-perens-zapusk-obnovleniya-algoritma-pingvin-na-2016-god">Google перенёс запуск обновления алгоритма «Пингвин» на 2016 год</a></h2>
<div class="content hidden-xs">В связи с праздниками Google отложил запуск обновления «Пингвин» 4.0 до следующего года. Об этом сообщает Search Engine Land со ссылкой на пресс-секретаря компании.
Ранее представители компании неоднократно заявляли, что апдейт может быть произведён до конца нынешнего года. В конце сентября такое мнение высказал специалист отдела качества поиска Google Джон Мюллер (John Mueller), а в октябре – Гэри Илш (Gary Illyes).Теперь планы компании поменялись.
Долгожданный апдейт переведёт алгоритм в режим непрерыв... <a class="more" href="/google-perens-zapusk-obnovleniya-algoritma-pingvin-na-2016-god">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,548</span>
<span class="author"><a target="_blank" href="/away?channel=26974">searchengines.ru</a> </span>
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<p class="date">11:33 04.12.2015</p>
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<h2 class="title"><a href="/google-otlojil-apdeyt-algoritma-pingvin-do-sleduyuschego-goda">Google отложил апдейт алгоритма Пингвин до следующего года</a></h2>
<div class="content hidden-xs">Придется подождать окончания праздников... <a class="more" href="/google-otlojil-apdeyt-algoritma-pingvin-do-sleduyuschego-goda">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,273</span>
<span class="author"><a target="_blank" href="/away?channel=26952">seonews.ru</a> </span>
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<p class="date">03:01 04.12.2015</p>
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<h2 class="title"><a href="/mobile-web-vs-mobile-apps-where-should-you-invest-your-marketing---whiteboard-friday">Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? - Whiteboard Friday</a></h2>
<div class="content hidden-xs">Posted by randfishMobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.
Click on the whiteboard image above to open a high resolution vers... <a class="more" href="/mobile-web-vs-mobile-apps-where-should-you-invest-your-marketing---whiteboard-friday">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 4,724</span>
<span class="author"><a target="_blank" href="/away?channel=26947">moz.com/blog</a> </span>
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<p class="date">16:45 03.12.2015</p>
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<h2 class="title"><a href="/december-2015-google-webmaster-report">December 2015 Google Webmaster Report</a></h2>
<div class="content hidden-xs">For the last recap of this month, we have for you the December Google webmaster report where I summarize the most important Google SEO/webmaster related topics for the month.
There seemed to have been a Google update but Google wouldn't confirm it...... <a class="more" href="/december-2015-google-webmaster-report">→</a></div>
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<span class="views"><span class="glyphicon glyphicon-eye-open"></span> 2,323</span>
<span class="author"><a target="_blank" href="/away?channel=26825">seroundtable.com</a> </span>
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<a href="http://finance.yahoo.com/q?s=FB" rel="nofollow" target="_blank">Facebook</a>
<span class="graph" values="142.05,142.28,141.73,141.85,141.17,140.78,141.04,139.92,139.58,139.39,141.42,140.96,142.27,143.8,143.68,145.47,146.49,146.56,147.7,150.25,152.46,152.78,151.8,150.85,150.24,151.06,150.48,150.29,150.04,150.33"></span>
<span class="v d-up"><b>150,33</b><i title="+0.29" class="glyphicon glyphicon-arrow-up"></i></span>
</li>
<li>
<a href="http://finance.yahoo.com/q?s=GOOG" rel="nofollow" target="_blank">Google</a>
<span class="graph" values="829.56,838.55,834.57,831.41,827.88,824.67,824.73,823.35,824.32,823.56,837.17,836.82,838.21,841.65,843.19,862.76,872.3,871.73,874.25,905.96,912.57,916.44,927.04,931.66,927.13,934.3,932.17,928.78,930.6,932.22"></span>
<span class="v d-up"><b>932,22</b><i title="+1.62" class="glyphicon glyphicon-arrow-up"></i></span>
</li>
<li>
<a href="http://finance.yahoo.com/q?s=TWTR" rel="nofollow" target="_blank">Twitter</a>
<span class="graph" values="14.95,14.84,14.69,14.53,14.39,14.29,14.36,14.31,14.42,14.3,14.4,14.44,14.54,14.65,14.63,14.71,14.66,15.82,16.61,16.48,17.54,18.24,18.57,18.48,18.69,18.31,18.37,18.54,18.39,18.61"></span>
<span class="v d-up"><b>18,61</b><i title="+0.22" class="glyphicon glyphicon-arrow-up"></i></span>
</li>
</ul>
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