Статьи по тегу «SEO»

Google recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy and remain relevant in local search.... →

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Posted by EricaMcGillivrayLooking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local, Thursday and Friday, February 18-19. With both an all-day conference and a half-day workshop, you'll hear from top local speakers on topics critical to local marketing, including local link building, app search, mobile optimization, content creation, and so much more. For those who attended LocalUp Advanced last year, this is its newest iteration. For Friday's main show, we'll have a full ... →

SEO-гуру о будущем ссылочных факторов, профдеформации российских SEO-специалистов и отличиях Яндекса от Google

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24-25 сентября в Казани пройдет конференция в сфере SEO и интернет-маркетинга

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Специалист отдела качества поиска Google Джон Мюллер (John Mueller) рекомендует поддерживать редиректы с номером ошибки 301 (moved permanently) активными минимум год после настройки. Об этом он заявил во время очередной видеовстречи для вебмастеров. По словам Мюллера, Google может потребоваться от 6 месяцев до года, чтобы полностью осознать тот факт, что сайт переехал. Кроме того, пользователи могут находить старые ссылки, и если по ним нет переадресации, они могут приводить пользователей на страницу с оши... →

Posted by kristihinesHow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience. In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy.Webpage optimizationI don't want to spend a lot of time on this one, especially since you can read all about it in the Beginner's Guide to SEO. But just for a quick review, here are ... →

SEJ news and updates about how social affects SEO, why bad reviews can be good, popular posts over the past week, and SEJ webinar, podcast and NY Summit. The post SEJ Wrap-Up: How Social Affects SEO and Why Bad Reviews can be Good by @megcabrera appeared first on Search Engine Journal .... →

Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.... →

Команда Netspeak выяснила, как разные показатели внедрения техзаданий по SEO связаны с динамикой поискового трафика и призвала не игнорировать очевидного.... →

К такому выводу пришли специалисты из HeadHunter, проанализировав 991 вакансию на hh.ru с начала марта 2015 года... →

Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.... →

While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.... →

While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.... →

У сайтов с хорошей посещаемостью (от 700 и выше), высокими показателями качества и социальной активности велик шанс попасть под новый АГС Яндекса. К такому выводу пришел Александр Алаев aka АлаичЪ, создатель хорошо известного сервиса Check Trast, проведя исследование на базе более чем 90 тыс сайтов из базы Sape. Исследование показало, что: Сайты из Яндекс Каталога попадают под АГС в 1,7 раза чаще. Сайты из каталога DMOZ попадают под АГС в 1,8 раз чаще. Сайты с высоким PR и не нулевым PR попадают под АГС... →

Posted by SarahGurbach"We need more content."- Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussing their content needs, there was always one common theme: they... →

As the five strategies listed in this article will illustrate, the killer SEO tactics of today could actually result in penalties in the future. The post 5 Killer SEO Tactics of Yesterday That Will Get You Killed Today by @stoneyd appeared first on Search Engine Journal .... →

Our communities were critical of Google this week in several threads on SEO Chat and Cre8asiteforums. They’ve been reflecting on personalized search, the “perspective bubble,” and the all-consuming nature of desktop searching. There’s also news and discussion from WebmasterWorld about new advertising opportunities with Instagram and Facebook. Finally, remember Mobilegeddon? Some users on SEO Chat are reassessing the damage and what the consequences are for not being mobile friendly. But... [Read More...] Th... →

Posted by MMercerProduct descriptions are invaluable when generating a presence for brands and businesses online. Google adores good product descriptions, especially ones that are easy to find and understand when crawling a site.The key is to writing good product descriptions that both Google and your customers will love is to use the right words while avoiding useless terms and phrases.Words to avoidAs a general rule of thumb, there are words copywriters avoid when writing product descriptions (or any copy... →

Posted by randfishThrough experimentation and analysis of patents that Google has submitted, we've come to know some interesting things about what the engine values. In today's Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're... →