Статьи по тегу «SEO»

Ссылки в PDF-документах действительно передают PageRank. Об этом заявил аналитик и инженер отдела качества поиска Google Гэри Илш (Gary Illyes). SEO-специалист Дэн Петрович (Dan Petrovic) прокомментировал пост Гленна Гейба (Glenn Gabe) в Google+: «Во время последней проверки PDF-файлы не передавали PageRank». Ему ответил Гэри Илш: «Дэн, ты спрашивал меня в Сиднее, и я сказал, что они [PDF] передают PageRank». Об этом специалисты Google говорили ещё в 2011 году: «Ссылки в PDF-файлах обрабатываются также к... →

Posted by Leveragist It was pure joy and exhilaration as I monitored the traffic in real-time. Traffic coming in from all over the world. It felt freakin' AWESOME! 5,680 visitors on that first day... on a site that was less than a year old. It almost felt like I'd won the lottery, except I'd known it was going to happen. Not with 100% certainty, but I'd had enough confidence it was going to happen that I upgraded my server at the last minute. I'd heard enough horror stories about sites crashing due to an un... →

Posted by Tom-AnthonyIn the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client's sites both directly and via various data sources to ensure they remain healthy and we are alerted to any problems that may arise. Recently we started work to add in functionality for including the rel-alternate-hreflang annotations in this system. In this blog post I'm going to share an open-source Python library we've just starte... →

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Review Snippets, Local SEO & Reputation Management appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations. The post Top 5 Issues Wrecking Local SEO For Multi-Location Businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article.... →

In addition to negatively impacting potential customers' impression of your business, a poor online reputation can also make it harder to find link and content partners for your SEO program. Columnist Casie Gillette offers her tips for improving your reputation online. The post When Reputation... Please visit Search Engine Land for the full article.... →

This week our communities are churning out studies, tips, tricks, and clinics of all sorts! We’ve got content tips and a clinic for the SEO-frustrated on SEO Chat, investigations into notability on Wikipedia and linkbuilding on Threadwatch, an exploration of HSTS and HTTPS on WebmasterWorld that’s definitely worth checking out, and an in-depth thread about impressions and views on AdWords and AdSense from Cre8asiteforums user iamlost. Here’s a fresh sampling of the... [Read More...] The post Tips Galore! We... →

If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to your SEO efforts.... →

Posted by EricEngeEditor's note: Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the first episode, "Becoming Better SEO Scientists" from Mark Traphagen. User experience and the quality of your content have an incredibly broad impact on your SEO efforts. In this episode of Whiteboard Friday, Stone Temple's Eric Enge shows you how paying attention to your users can benefit your position in the SERPs. For reference, here... →

If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to your SEO efforts.... →

On this week's episode of Marketing Nerds, I had the opportunity to sit down with Roger Montti of Martini Buster. Roger has been in the digital marketing field for over 15 years, and was also previously the Vice President at BOTW.ORG. The post #MarketingNerds with Roger Montti: Traditional SEO Versus User Experience by @dantosz appeared first on Search Engine Journal .... →

Google расширил правила размещения сведений о компании в Google, добавив инструкции для уполномоченных представителей. Новые пункты регламентируют действия SEM/SEO компаний, которые представляют своих клиентов в Google Мой бизнес и Картах Google. В обновлённом руководстве уточняется, что только владельцы бизнеса или уполномоченные представители могут подтверждать или изменять информацию о компании в Google Мой бизнес. Затем в нём перечислены дополнительные инструкции для уполномоченных представителей. В на... →

Google разъяснил, о каких ссылках шла речь в недавнем заявлении компании, согласно которому вебмастера не должны о них даже просить. По словам представителя Google, имелись в виду не все входящие ссылки, а лишь те, которые могут нарушить рекомендации для вебмастеров. На днях специалист португальского подразделения Google Диого Ботельо (Diogo Botelho) написал: «Не покупайте, не продавайте, не меняйтесь и не просите о ссылках, так как это может нарушить рекомендации для вебмастеров Google». Барри Шварц (Bar... →

Posted by MarkTraphagenEditor's note: Today we're featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. The second episode, "UX, Content Quality, and SEO" from Eric Enge, will be up around 11:30 a.m. in Seattle. Make sure to check back and take a look! Like many other areas of marketing, SEO incorporates elements of science. It becomes problematic for everyone, though, when theories that haven't been the subject of real scientific rigor are passed off as proven fa... →

Google adding "Quotes" into Search results without citing sources; John Muller goes deep into Reconsideration Requests, When asked about why some penalties are lifted faster than others, JohnMu gives a long detailed answer. Trends now updates in REALTIME !!! Countering Revenge Porn - Good for you Google! Plus, Matt Cutts speaks' kinda,... →

At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career.... →

At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career.... →

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In the old days, search engine optimization (SEO) was all about web pages -- however, as columnist Janet Driscoll Miller points out, the growth of mobile means that SEOs must now focus on getting apps indexed, too. The post The Emerging Role Of SEO In App Discoverability appeared first on Search... Please visit Search Engine Land for the full article.... →

Posted by Daniel_MorganAs Google continues to expand its Knowledge Graph, one of the most significant developments has been that of the Direct Answers Box, which was also recently added as a new component to the 2015 edition of Search Engine Land’s much-loved Periodic Table of SEO Success Factors.Instead of writing about how to get your content featured in the Direct Answers Box, I thought I would focus specifically on what can be done to ensure your content is displayed properly for a high click-through ra... →