Статьи по тегу «SEO»

Google получил патент, описывающий методы ранжирования результатов поиска по времени просмотра видеоконтента. Эту новость сообщил известный в SEO-отрасли специалист Билл Славски (Bill Slawski). Хотя запатентованная технология направлена на видеоконтент, она также может использоваться для документов, в которых видео отсутствует. В этом случае, она может ссылаться на то, как долго пользователь остаётся на найденной в поисковой выдаче странице, независимо от того, какого рода контент она содержит. В патенте ... →

Некоторые SEO-специалисты считают, что наличие ошибок 404 на сайте может привести к санкциям со стороны Google. Аналитик и инженер отдела качества поиска Google Гэри Илш (Gary Illyes ) опроверг это мнение. Когда страница сайта начинает выдавать код ответа сервера 404 («Страница не найдена»), Google автоматически удаляет её из индекса. Однако это не наказание, а естественный итог. Ошибка информирует пользователей, что разыскиваемая ими страница отсутствует. Поэтому её исключение из индекса поисковика вполне... →

Posted by Jane_MorganInspired by a discussion at Product Camp, this process article, and a desire to dispel the fear of doing usability testing, this step-by-step guide provides answers on how to successfully do face-to-face usability testing. This guide is for anyone with who wants to know: Does the functionality, as implemented, solve the customer needs elegantly? If not, where are they getting stuck? How can I do usability without looking foolish? What usability testing is notUsability is not for uncover... →

Posted by EricEngeHow do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. Today I am going to share some of what I found.In addition, I am going to compare it against raw ranking data pulled by my company, Stone Temple Consulting (STC). What makes this so interesting is that the Moz data is based on commercial queries across 165,177 pages a... →

Let’s take a break from Panda this week and explore other changes happening in Google, SEO, and Social Media. In particular, Google’s snippets have been doing some strange things lately that caught the interest of our communities. We’ve also got a great discussion about link equity with SEO Chat expert Fathom, and some thoughts about Twitter and paid links on Threadwatch. Bullet Points and Longer Snippets in Google SERPs In... [Read More...] The post Google Snippets Experiments, Link Equity, and More! Weekl... →

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.... →

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.... →

Today on Marketing Nerds, MediaWyse founder, Casey Markee, joins Kelsey Jones to talk about wearables SEO. The post New #MarketingNerds Podcast: 3 Reasons Why You Should Care About Wearables SEO by @AkiLiboon appeared first on Search Engine Journal .... →

SEO Tactics You Must Stop Right Away [INFOGRAPHIC] - It's hard out there for content. The top 3 search results on Google get 61% of clicks. And 75% of Google users don't ever look at second page of search results. So what are some of the most common mistakes that people make when they are trying to get good SEO? This infographic is a great primer.... →

Posted by randfish There's no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today's Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn't require any technical expertise, outlining a fantastic list of technical elements that today's SEOs need to know about in order to be truly effective. For reference, here's a still of this week's whiteboard.... →

Специалист в области поискового маркетинга и SEO Пол Шапиро (Paul Shapiro) разработал скрипт, который позволяет сохранять данные поисковой аналитики по сайту на собственном сервере. На днях он был обновлён и теперь использует новый Search Analytics API. Этим способом можно сохранить данные за период, превышающий 90 дней. Скрипт можно найти по ссылке. Ранее он использовал старый способ выгрузки данных в CSV-формате. Специалист отдела качества поиска Джон Мюллер (John Mueller) обратил внимание специалистов ... →

Posted by randfishThere's no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today's Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn't require any technical expertise, outlining a fantastic list of technical elements that today's SEOs need to know about in order to be truly effective. For reference, here's a still of this week's whiteboard. Click on it to open a high resol... →

Posted by xzonniaI once had a client who demanded we book him a banner takeover of Google.com. Another time a client (intentionally) commented out the tracking pixel from his ecommerce site, then was infuriated that recorded revenue was down. One client—and I’m not making this up—was so worried the Russian mafia was competing with her for top position on Google that she created three other "sister sites," each with its own domain and a substantial ad budget to block out the Russians. Don't be like those bad... →

Posted by Isla_McKetta Quick note: This article is meant to apply to teams of all sizes, from the sole proprietor who spends all night writing their copy (because they're doing business during the day) to the copy team who occupies an entire floor and produces thousands of pieces of content per week. So if you run into a section that you feel requires more resources than you can devote just now, that's okay. Bookmark it and revisit when you can,... →

Posted by Isla_McKetta "How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let's fix that. This guide is written to help you choose your own SEO adventure.... →

Posted by wrttnwrd In spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. That's obvious when you think of SEO. Even when we talk about content, we're algorithmic thinkers. Ask yourself: How many times has a client asked you, "How much content do we need?" How often do you still hear "How unique does this page need to be?... →

Posted by EricaMcGillivray The bird has landed, and by bird, I mean the MozCon 2015 Video Bundle ! That's right, 27 sessions and over 15 hours of knowledge from our top notch speakers right at your fingertips. Watch presentations about SEO, personalization, content strategy, local SEO, Facebook graph search, and more to level up your online marketing expertise. If these videos were already on your wish list, skip ahead: Buy the MozCon 2015 Video Bundle If you attended MozCon,... →

Posted by gfiorelli1 A small disclaimer: Before you start reading, I want to say that I am not an analytics expert per se, but a strategic SEO and digital marketing consultant. On the other hand, in my daily work of auditing and designing holistic digital marketing strategies, I deal a lot with Analytics in order to understand my clients' gaps and opportunities. For that reason, what you are going to read isn't an "ultimate guide,... →

Posted by EricaMcGillivrayThe bird has landed, and by bird, I mean the MozCon 2015 Video Bundle! That's right, 27 sessions and over 15 hours of knowledge from our top notch speakers right at your fingertips. Watch presentations about SEO, personalization, content strategy, local SEO, Facebook graph search, and more to level up your online marketing expertise. If these videos were already on your wish list, skip ahead: Buy the MozCon 2015 Video Bundle If you attended MozCon, the videos are included with your... →

Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study.... →