Статьи по тегу «SEO»

The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date.... →

The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date.... →

На данный момент на рынке существует ряд подходов к определению качества сайта. На основе различных оценок оптимизаторы делают выводы, стоит ли на этом сайте размещать ссылку или она не даст нужного эффекта. Среди популярных методов: оценка количества входящих и исходящих ссылок, оценка параметров TF/CF от Majestic (реализованный в CheckTrust), оценка трафика сайта и другие. В этой статье предлагается еще один метод определения качества ссылочного донора, основанный на оценке объема ядра ключевых слов, по к... →

Posted by wrttnwrdIn spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. That’s obvious when you think of SEO. Even when we talk about content, we’re algorithmic thinkers. Ask yourself: How many times has a client asked you, “How much content do we need?” How often do you still hear “How unique does this page need to be?” That’s 100% algorithmic thinking: Produce a certain amount of content, move up a certain number of spaces. Bu... →

Posted by DhinckleyGoogle processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product. To better understand just how much of an impact Google has on an individual’s purchase decision-making, we setup a research study with a group of 1,000 consumers through Google Consumer Surveys. The study investigate... →

The conversation around links has changed a lot in recent years; what hasn't changed is that there still are conversations about links and they remain a crucial part of the digital marketing toolbox. Like everything in digital, there is a lot to think about when it comes to links - and it's no longer just the SEO team who are interested in link data and the value links can add to a business. To dig deeper into the topic,... →

It seems like the black hat SEO community is noticing a Google update this weekend. Starting Saturday through yesterday. There is a lot of chatter in the Black Hat Forums and just a little bit of chatter in the WebmasterWorld forums...... →

Редакция SEOnews подготовила инфографику, где собраны интересные и значимые нововведения, изменившие SEO-отрасль... →

Как правило, Google не даёт советы тем вебмастерам, чьи сайты попали под алгоритмические санкции. Об этом заявил специалист отдела качества поиска Google по работе с вебмастерами Джон Мюллер (John Mueller) во время очередной видеоконференции в Google+. По ручным санкциям специалисты Google пытаются помочь, предлагая конкретные рекомендации. Однако когда вопрос касается «Панды», « Пингвина» или любого другого алгоритма, связанного с качеством поиска, здесь они чаще всего не намерены давать какие-либо советы... →

Специалист отдела качества поиска Google по работе с вебмастерами Джон Мюллер (John Mueller) пояснил, почему запуск «Панды» 4.2 производится так медленно. Во время очередной видеоконференции для вебмастеров, которая состоялась на днях, вопрос об обновлении Panda 4.2 поднимался несколько раз. Один из вопросов был, почему апдейт запускается медленнее, чем обычно. Мюллер пояснил, что запуск занимает месяцы, а не дни или недели, из-за внутренней проблемы, которая связана с техническими причинами. При этом он ... →

Google увеличил размер поискового индекса, теперь он способен индексировать больше URL. Об этом заявил аналитик и инженер отдела качества поиска Google Гэри Илш (Gary Illyes) в Twitter. Один из SEO-специалистов заметил резкий прирост показателей индексирования в Google Search Console и задал об этом вопрос в Twitter. Гэри Илш ответил: «Теперь мы можем индексировать ещё больше URL везде, по всему миру». Напомним, что около двух недель назад Google приступил плавному обновлению «Панды» до версии 4.2. Неделю... →

Posted by CarloSeoThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.The spam in Google Analytics (GA) is becoming a serious issue. Due to a deluge of referral spam from social buttons, adult sites, and many, many other sources, people are starting to become overwhelmed by all the filters they are setting up to manage the useless data the... →

The Curious Case of the Missing Organic Traffic In SEO, there are few things worse than waking up to find that your organic traffic has disappeared. First there's denial, shortly before anger sets in. A few curses later and you begin bargaining before sinking into the depths of a foggy grump. Finally acceptance; it's gone. So, what on earth has happened to it? It's easy to jump to conclusions when organic traffic goes missing. Some might say it no longer exists.... →

Our latest complete guide to local SEO comes to you from SEO expert Brian Harnish. Find out today how to create a solid local SEO campaign from scratch! The post The Complete Guide to Local SEO for Multiple Locations by @BrianHarnish appeared first on Search Engine Journal .... →

В рамках нового проекта SEOnews SEO-специалист Андрей Грин рассказал о своем опыте вывода из-под санкций Google сайта продажи готовых бизнес-планов... →

Антон Шаманаев, директор по продукту Wizard.Sape – о прошлом, будущем и о том, почему SEO-индустрия не умрет в ближайшее время... →

Posted by randfishA single fantastic (or "10x") piece of content can lift a site's traffic curves long beyond the popularity of that one piece. In today's Whiteboard Friday, Rand talks about why those curves settle into a "new normal," and how you can go about creating the content that drives that change. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. T... →

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for.... →

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for.... →

Posted by GregStrandbergESL stands for English as a Second Language, and it’s a huge industry in China. Just about every parent wants their only child to go to America to get into business and strike it rich. Learning English is seen as a critical step in making that happen. For five years, I taught English to kids in China. I started my ESL teaching job in 2008, and by 2012 I thought I had learned enough about my field to help other ESL teachers. Many were struggling like I once had; I thought a website wi... →