Статьи по тегу «SEO»

There has been a ton of chatter in the SEO industry around GPT-3, Generative Pre-trained Transformer 3, an autoregressive language model that uses deep learning to produce human-like text and its use for translating content that Google might want to consume. Google does not want to consume it, Google does not want you to use GPT-3 to translate your content and be fed it for indexing.... →

В издательстве «Питер» вышла книга Петра Панды «Копирайтинг: сила убеждения», в которой автор учит писать убедительные тексты, приводит тонны примеров, легко и с юмором объясняет читателю, что копирайтинг — это не просто биржи с дешевыми текстами, а целая наука. Мы публикуем тезисы из книги с практическими советами и отмечаем, что даже если вы не копирайтер, но иногда работаете с текстами, они могут вам пригодиться.... →

Posted by willcritchlowI’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very muc... →

Super rare that I come on, on a Saturday night, and write something here. But I turned up the computer after Shabbat ended and I see the SEO community is buzzing in a big way about some significant changes to the Google search results today. This is not as big as that bug from last Monday but it does seem very big.... →

Вышел новый эпизод SEO Mythbusting с Мартином Сплиттом... →

Google has another SEO mythbusting video, this one is on canonicalization and it is with Rachel Costello and Martin Splitt. Martin Splitt explained first you need to understand that canonicalization is about duplication management. But the whole video has tons of excellent nuggets on this complex SEO task.... →

Это завершающая статья курса о локальном SEO, который мы подготовили на основе материалов Брайана Чайлдса и MOZ. Речь в ней пойдет о важнейшем аспекте локального продвижения — отзывах. Разберем значение отзывов и дадим некоторые советы по их оптимизации. План статьи:… Читать далее → Сообщение Локальное SEO. Часть 5: работа с отзывами появились сначала на Блог компании Sape.... →

Posted by Dr-PeteNeedless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. ... →

Календарь SEOnews: Мастер-класс «Техническое SEO: базовая оптимизация сайта своими силами»... →

Posted by cheryldraperThis year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held... →

Результаты эксперимента «SEO за 30 дней»... →

Posted by ryanmoothartOur world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their pl... →

It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been really high within the SEO community. The rank checking tools have not yet updated, but I suspect the tools will show something tomorrow.... →

The other day I reported that Google said the order of your header tags and elements do not matter for SEO purposes. Then a bunch of SEOs say but Google's Lighthouse tool gives you warnings when your headers are out of order. So Patrick Hulce, the former Google engineer who worked on Lighthouse said the header suggestion is in the "audit in the accessibility category, we don't tell you to do it for SEO reasons."... →

Welcome back to another weekly video recap, I hope you like the videos and please drop feedback in the comments so I can try to keep improving them from home. I did this one during a black out after Tropical Storm Isaias hit here on Tuesday. First I reported about...... →

Izzi Smith posted a Twitter poll asking "does something being a "confirmed ranking factor" help you get optimisations approved internally?" The responses were fun, where 42% of those who responded said yes.... →

I am seeing signals of yet another Google search ranking algorithm update. There is a lot of new chatter from within the SEO community starting yesterday August 6th through today August 7th about ranking changes. Some of the tools are showing higher than normal fluctuations as well this morning.... →

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboa... →

Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new door... →

Соцсеть запустила бесплатный инклюзивный онлайн-курс... →