Статьи по тегу «SEO»

Pam Auugst from Pam Ann Marketing came to my office just a few days before New York went officially on lock down over the COVID-19 pandemic. We were keeping a distance before the official CDC guidelines came out, it is still crazy to me how bad things got since then...... →

Google's John Mueller said on Reddit that links from Wikipedia not only have no SEO value but also those links "will do nothing for your site" from a Google search perspective. In fact, John said all you are doing is "creating extra work for the Wikipedia maintainers who will remove your link drops."... →

Posted by NicoleDeLeonTo anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangibl... →

Одна из ключевых особенностей данной сферы сегодня — огромное разнообразие инвесторов с разным жизненным опытом. Саманта Вонг работала в юридических фирмах и стартапах, запускала собственный бизнес, а с 2015 года работает в Blackbird. В августе 2020 года, когда компания собрала фонд размером в AU$500 млн, она стала равноправным партнером вместе с еще тремя участниками проекта. Вонг рассказала о своем пути на онлайн-конференции Liminal. Вот ее советы для тех, кто хочет попробовать себя в этой сфере, но не зн... →

Об этом сообщил Джон Мюллер... →

Завершающая статья курса о локальном SEO... →

Ruth Everett asked on Twitter if SEOs consider accessibility when doing SEO on a web site. The question was worded "Hey SEO friends, a quick q, is website accessibility something you consider when working on a sites SEO?" The vast majority of SEOs do, on some level, consider accessibility when doing SEO work on a site.... →

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing... →

Обзор доклада Андрея Буйлова (SEO без воды) с конференции Baltic Digital Days... →

Метод, позволяющий выделить важные запросы и исключить потерю нужных ключей... →

Google's John Mueller said on Twitter "the SEO effect of keywords in the URL is minimal once the content is indexed." Google has said keywords in URLs are a small factor and not to worry about it because it is an overrated SEO factor.... →

Posted by GeorgeRootAs digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the ... →

Календарь SEOnews: Самостоятельное SEO-продвижение... →

Календарь SEOnews: Оптимизация фильтра интернет-магазина. Решаем SEO и пользовательскую задачу... →

Patrick Stox (@patrickstox) is now the Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Prior to that he was at IBM, he worked there for four years. This was my last interview at SMX West, so I was a bit loopy...... →

There has been a ton of chatter in the SEO industry around GPT-3, Generative Pre-trained Transformer 3, an autoregressive language model that uses deep learning to produce human-like text and its use for translating content that Google might want to consume. Google does not want to consume it, Google does not want you to use GPT-3 to translate your content and be fed it for indexing.... →

В издательстве «Питер» вышла книга Петра Панды «Копирайтинг: сила убеждения», в которой автор учит писать убедительные тексты, приводит тонны примеров, легко и с юмором объясняет читателю, что копирайтинг — это не просто биржи с дешевыми текстами, а целая наука. Мы публикуем тезисы из книги с практическими советами и отмечаем, что даже если вы не копирайтер, но иногда работаете с текстами, они могут вам пригодиться.... →

Posted by willcritchlowI’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very muc... →

Super rare that I come on, on a Saturday night, and write something here. But I turned up the computer after Shabbat ended and I see the SEO community is buzzing in a big way about some significant changes to the Google search results today. This is not as big as that bug from last Monday but it does seem very big.... →

Вышел новый эпизод SEO Mythbusting с Мартином Сплиттом... →