Статьи по тегу «SEO»

Posted by Rachel.VandernickIf 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot tra... →

There is some speculation in certain SEO groups and forums that Google has launched a new algorithm that is better than BERT and RankBrain named SMITH. SMITH stands for Siamese Multi-depth Transformer-based Hierarchical (SMITH) Encoder. This is not live, it is currently just a research paper from Google.... →

If you are too focused on one specific area of your website, you can be missing out on other areas that need your attention. Being too laser focused, in any area, can cause you to lose sight of the larger picture and can end up hurting you in the long run. This is good generic advice and good SEO advice.... →

Posted by RobOusbeyLast November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor's Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here! Video Transcription Hello, everyone. Thank you for that introduction. I... →

If you had to prioritize your content strategies as an SEO, where would you focus? For me, if I had more time, I would focus on category page content because clearly the individual blog related content I produce is frequent and somewhat enjoyed by the readers here.... →

Here is a SEO new question I don't think I've seen before. Someone asked if you need to link to all your pages from your home page. The answer is obviously no but not all new SEOs or site owners know this. John Mueller of Google said on Twitter "No, you don't have to link to all pages from the homepage."... →

We have seen John Mueller of Google respond to this question before, the question of why does my competitor rank above me when they are doing X, Y and Z wrong. Why does this site rank when they are spamming or have lower quality content, etc. The answer is typically short and to the point; that is, the site is doing other things well and well enough to rank high in Google.... →

Календарь SEOnews: Бесплатный вебинар: 15 инструментов SEO-продвижения... →

Специалисты агентства «SEO Интеллект» поделились успешным кейсом по продвижению товаров из малахита... →

На вебинаре Михаила Шакина руководитель команды SEO в Trinet Group Рамазан Миндубаев представил доклад, в котором рассказал про неявные SEO-ошибки, которые встречаются на большинстве сайтов.... →

Posted by MiriamEllis“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-wo... →

Начинаем выходить из праздничного режима и погружаться в рабоче-учебный. В ближайшую неделю января нас ждут полезные вебинары по трендам веб-разработки, SEO-инструментам, повышению эффективности рекламы Google Ads и работе с контентом.... →

I posted the monthly Google Webmaster Report for January 2021, it is a good place to catch up on the past month of SEO stuff. I am seeing some early signs of another unconfirmed Google search ranking algorithm update...... →

29 января состоится онлайн-конференция, посвященная продвижению на западные рынки. Владельцы бизнесов, маркетологи, SEO-специалисты и веб-мастера получат практические знания для выведения своих сайтов на топовые позиции.... →

Posted by Cyrus-ShepardHappy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below! Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section. ... →

Изменение видимости сайта в поисковых системах является одной из важных метрик эффективности проведения SEO работ. Однако, что именно подразумевается под видимостью? И почему нельзя обойтись показателем поискового трафика сайта или количеством его показов на поиске? Если дать общее определение: Видимость сайта в поисковых системах — это количественная мера присутствия сайта в зоне видимости целевой аудитории. По всей видимости, термин "видимость сайта" ввел и популяризировал в Рунете Игорь Ашманов. Большинс... →

Anthony Church is the VP of client services at Interact Marketing and he and his boss came out to be on the vlog, I interviewed them individually. We also both went to the same university, Baruch College...... →

SEO календарь — это специализированный календарь с фотографиями известных seo-специалистов и их цитатами, которые помогут лучше продвигать сайты в 2021 году и мотивировать коллег. Предоставляется в цифровом формате, необходимо скачать, распечатать на листах А4 и скрепить. Герои seo-календаря: Backlinko, Tim Soulo, Cyrus Shepard, John Mueller, Devaka, Seoprofy, Шакин, Алаичъ, Дмитрий Севальнев, Артём Пилипец, Андрей Буйлов, Олег Шестаков. Скачать SEO Календарь на 2021 год...... →

At SMX Virtual earlier this month, John Mueller of Google graciously accepted to speak at the event and he shared a lot of amazing tips and changes in search in his presentation. But he also shared some outlook ideas looking forward to 2021 in search and SEO.... →

Почти 42% агентств ведут свою деятельность без проработанной стратегии. Никто не будет спорить, что не иметь бизнес-стратегии — это очень плохо для бизнеса. Но каковы же причины этому?... →