Свежие новости и отзывы о Moz

Posted by Catalin.RosuNot long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them. What does this have to do with SEO? The way HTML is written dictates what users see and how search engines interpret web pages. A ... →

Posted by DaisyQAs a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company. I won’t fault you if you don’t know ... →

Вчера сотрудник Moz Питер Мейерс сообщил в Twitter, что компания переработала свой инструмент для отслеживания позиций в поисковых системах и на его основе создала новое решение — Rank Checker. В комментариях к посту сотрудник Google Джон Мюллер спросил Мейерса, как Moz получает данные о ранжировании. На что тот ответил в духе Google: «Позвольте мне выразиться […] Сообщение Google спросил у Moz, как они получают данные о ранжировании появились сначала на Searchengines.ru.... →

This is funny and awkward at the same time. Dr. Pete from Moz was excited to share that Moz rebuilt its rank tracking software and posted about it on Twitter. John Mueller from Google asked Pete "How do you pull the rankings?" It got super awkward very quickly.... →

Posted by MrLukeCarthyFrom e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience. In this episode of Whiteboard Friday, we're delighted to welcome Luke Carthy to share actionable wisdom from his recent MozCon 2019 pr... →

Russ Jones (@rjonesx) is the Principal Search Scientist at Moz. He joined Moz in 2015 after consulting for the company for years. Russ still does coding but the "real" engineers clean up his code for production. Russ is responsible for the keyword search volume throughout the Moz...... →

Posted by MiriamEllis  Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold. Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list. Holiday shopping can and should be cheery, but sometimes... →

Posted by ryanwashereA few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don't give up on SEO! The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your websit... →

Posted by Dr-PeteIf you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in this fan-favor... →

Posted by Dr-PeteOn Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It wasn't clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day ... The purple bar shows the new "normal" in our da... →

Posted by Dr-PeteOn Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It wasn't clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day ... The purple bar shows the new "normal" in our da... →

Posted by KristinTynskiImage search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results. And then everything changed In February 2018, Google decided to remove the “view image” button. Now searchers must visit the site hosting that image d... →

Posted by HeatherPhysiocSpending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, and welcome back to White... →

На днях Google сообщил об обновлении алгоритма, связанном с изменением требований к разметке для отзывов. Сразу после этого инструменты мониторинга SERP зафиксировали уменьшение доли расширенных результатов с отзывами в поисковой выдаче. Так, инструмент Moz показал снижение с 39,2% до 35,8%: По данным RankRanger, доля этих результатов уменьшилась с 42,5% до 37,3%: SEMRush также показал падение: […] Сообщение В Google уменьшилась доля расширенных результатов с отзывами появились сначала на Searchengines.ru.... →

In episode #16 of the vlog series at the Search Engine Roundtable I interviewed Dr. Pete Meyers (aka Dr. Pete) (@dr_pete) of Moz. Dr. Pete and I share a similar passion - the passion is a weird one - we love to track how Google changes its search results...... →

Google just announced this week a new algorithmic update to not show review markup, review rich results, in the Google search results for specific cases. You can learn more about those new rules over here. And it looks like Google is acting on it. According to Moz and RankRanger's tools there is a 4 to 5 point drop in the rate these review rich results show up in Google search.... →

Posted by James_McNultyCalculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it's important to have that insight down to the page level. One of the pain points in website performance optimization, however, is the lack of ability to easily run page speed performance evaluations en mas... →

Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion: “Don’t ask for links!” “Stick a fork in it, guest posting is done!” “Try to avoid link building!” SEO is an everchanging industry; what worked yesterd... →

Eric Hedekar from Moz, formerly STAT, said that now about half of the videos shown in the Google mobile results have changed in terms of how they are displayed. Instead of the carousel video format, Google is showing more of a list view according to Eric.... →

Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription He... →