Свежие новости и отзывы о Moz

Команда экспертов Moz поделилась своими прогнозами для SEO на 2019 год и далее. Итак, что же ждёт эту отрасль в ближайшем будущем? Рассмотрим в статье. Сообщение 14 SEO-прогнозов от Moz на 2019 год появились сначала на Searchengines.ru.... →

Posted by Tom.CapperGiven the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. Despite global brand recognition and other established advantages that ought to drive growth, the reality is that having a household name doesn't ensure SEO ... →

Posted by TheMozTeamThis post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent project, to Scott Taft's guide to building your own search intent dash... →

Google начал чаще показывать миниатюры картинок в результатах мобильного поиска. Об этом свидетельствуют данные инструмента мониторинга SERP RankRanger. Так, в районе 10 марта среднее число картинок в сниппетах увеличилось с 4 до 5: Кроме того, выросло и количество страниц результатов поиска, на которых содержатся картинки – с 40% до 75%: В Moz также заметили резкое […] Сообщение Google стал чаще показывать картинки в результатах мобильного поиска появились сначала на Searchengines.ru.... →

Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content. If you’re only relying on tag templates in GTM, or the occasionally limiting out-of-box Google Analytics, then you could be missing out on insights that go beyond norm... →

This week in search we posted our monthly Google webmaster report...... →

Google has these in-depth articles for their snippets, they launched it in 2013 but now they are gone. According to Moz data they no longer show up. Also FiveBlocks who tracks data on this said they are all gone as well.... →

Posted by Cyrus-ShepardDomain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, SEO fans. Welcome to a very spec... →

I am not surprised, as you probably could tell when I wrote about my issues with Moz's domain authority a month ago. Moz updated their DA (domain authority) scores and some SEOs are freaking out that their Google rankings will drop. DA and Google rankings have absolutely nothing to do with each other.... →

В конце прошлой недели, 28 февраля — 1 марта, инструмент MozCast зафиксировал выраженный всплеск в ранжировании Google. В этот период среди участников SEO-сообщества появились предположения о том, что Google снова обновил свой алгоритм. Но в это время происходило ещё кое-что интересное. В частности, сотрудник Moz Питер Мейерс заметил в Google SERP с 19-ю результатами. На […] Сообщение В Moz проанализировали возможное обновление Google в районе 1 марта появились сначала на Searchengines.ru.... →

Posted by rjonesx.Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume ... →

Posted by Dr-PeteLate last week (Feb 28 - Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later). Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Across the 10,000 keywords in MozCast, here's what we observed at the high end: C... →

Posted by BritneyMullerIt's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments! Set yourself up for success. They say if you c... →

Google предоставил изданию Search Engine Land официальный комментарий касательно использования CTR в ранжировании. Однако вместо того, что окончательно расставить все точки над «i», он посеял ещё больше сомнений. Дебаты вокруг CTR разгорелись с новой силой на прошлой неделе, когда в Moz заметили упоминание об использовании данных о кликах в ранжировании в одном из документов Google Cloud. […] Сообщение Google дал официальный комментарий об использовании CTR в ранжировании появились сначала на Searchengines.... →

Posted by KameronJenkinsFrom irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit. Clic... →

Posted by MiriamEllisRetail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple eff... →

Posted by TheMozTeamWith the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch out for in ... →

Posted by KristinTynskiIn my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups. Today, I’m going to take you a little deeper — we'll be looking at a few t... →

Posted by TheMozTeamThis post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo! In all our years of obsessively stalking snippets, this is one of the first documented cases of them doing something a little different. And we are here for it. Whil... →

Сотрудники Google уже неоднократно заявляли, что поисковик не учитывает CTR в ранжировании. Однако на днях глава SEO-отдела Moz Бритни Мюллер (Britney Muller) обнаружила новый документ компании, который говорит об обратном. В частности, этот документ гласит: «Например, когда вы переходите по ссылке в Google Поиске, то Google учитывает ваш переход при ранжировании этого результата поиска в […] Сообщение Новый документ Google опровергает заявления о том, что CTR не учитывается в ранжировании появились сначала... →