Свежие новости и отзывы о Moz

Posted by Dr-PeteOn August 1, Google (via Danny Sullivan's @searchliaison account) announced that they released a "broad core algorithm update." Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100°F). While this has settled somewhat, yesterday's data suggests that we may not be done. August 2nd set a 2018 rec... →

Posted by BritneyMullerChapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we're eager to hear how you feel about Chapter Four. What really works for you? What do you think is missing? Read on, and let us know your thoughts in the comments!Chapter 4: On-Page Optimization Use your research to craft your message.Now that you know how your target market is ... →

Posted by MiriamEllisLocal search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don't have a ready answer, things like... What sort of benchmarks should I be measuring my daily work by? Do my clients’ needs align with what my colleagues are seeing? Am I over/undervaluing the role of Google in my future work? Here’s a chance to find out what your peers are observing and doing on a day-to-day ba... →

Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports. Click on the whiteboard image above to open a high-resolution ... →

Posted by BritneyMullerWelcome to the draft of Chapter Three of the new and improved Beginner's Guide to SEO! So far you've been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We're asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments!Chapter 3: Keyword ResearchUnderstand what your audience wants to find.Now that you’ve learned how to show up in search results, let’s determine... →

Posted by Laura.LippayJust like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you’re better than that).An analogy might be if you were a fitness coach. You have three clients. One is a 105lb high school kid who wants to beef up a little. One is a 65-year-old librarian... →

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image abo... →

Posted by BritneyMullerIt's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece. This is your resource, the guide that likely kicked off your interest in and knowledge of SEO, and we want to do right by you. You left amaz... →

Когда правильно использовать такие метрики, как показатель отказов, глубина просмотра и время, проведённое на сайте? А когда лучше не обращать на них внимания? Эти вопросы стали темой одного из последних выпусков Whiteboard Friday в Moz Сообщение Когда поведенческие метрики полезны, а когда – нет появились сначала на Searchengines.ru.... →

Posted by randfishA searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcript... →

Posted by MiriamEllis Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? What if the brass ring of content dev, link opportunities, co... →

Rand Fishkin who ran Moz said on Twitter that back in the day, Matt Cutts (formerly of Google) "tried to get Mozcon not to invite black/gray hats to speak...... →

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHappy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no sec... →

Posted by HeatherPhysiocTell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work?I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.”I have found that the same holds tru... →

Posted by Dr-PeteWe're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world?As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, eithe... →

Posted by sherrybonelliGetting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people don’t even know what type of car they even want when they begin their search.) According to Google, the average car shopper only visits two dealerships when they’re searching for a new ve... →

Google тестирует новое оформление панели выдачи Сети знаний для товаров. Нововведение заметил Пит Мейерс (Dr. Pete Meyers) из Moz. Google’s testing a new design for product panels (single-product PLAs) — same elements as now, but pretty different layout and UI… pic.twitter.com/VgLJ6FKlmF — Dr. Pete Meyers (@dr_pete) 26 июня 2018 г. Тестируемая панель выглядит так: Она содержит […] Сообщение Google тестирует новый дизайн панели знаний для товаров появились сначала на Searchengines.ru.... →

Posted by randfishWe rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking abo... →

Posted by sergeystefogloIf your work involves SEO at some level, you’ve most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped to discuss this topic when it comes up in order to be effective. The goal of this post is to equip you with the minimum viable knowledge required to do so. This post won’... →

Posted by HeatherPhysiocOne of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn’t get implemented. We put the cart before the horse. It’s easy to forget that clients start at different points of maturity and knowledge levels about search, and even clients with ... →