Свежие новости и отзывы о Moz

Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than many, were ... →

Ранее в этом месяце Google официально увеличил длину сниппетов в результатах поиска. Как это изменение повлияло на SEO? Этот вопрос стал темой очередного выпуска Whiteboard Friday в блоге Moz.... →

Posted by MiriamEllisIt’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations. With the right strategy, getting them the rest of the way there should be no problem at all. But then you notice someth... →

Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Google's big change to the snippet length. This is the display length... →

Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid them. 1. Jumping to conclusionsEarlier this year, I conducted a ranking factor study around brand awarene... →

Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month ago, we asked you all to take a reader survey, and nearly 600 of you generously gave your time. The results, summar... →

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here. Rand Fishkin, 38 years old, lives with his wife in Seattle, Washington and is most well known for co-founding his company, Moz...... →

Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t seem like they’re talking about your job at all. And that’s the problem. If I could offer you a ... →

Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a... →

Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; ... →

Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer fo... →

Posted by Dr-PeteOver the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL). This dip occurred ov... →

Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, a... →

В отрасли распространено мнение, что контекстная реклама может оказывать влияние на органические результаты поиска. Но насколько выражено это влияние, и как это происходит? На эти вопросы был призван ответить очередной выпуск Whiteboard Friday от Moz.... →

Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said "it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panels...... →

Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, B... →

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samu... →

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWords and how PPC, pai... →

Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.Enter Google.The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people... →

Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your content strategy is that not all of your audience’s content needs ar... →