Статьи по тегу «Digital»

Posted by PPCKirkI have been chewing on a keyword vs. audience targeting post for roughly two years now. In that time we have seen audience targeting grow in popularity (as expected) and depth.“Popularity” is somewhat of an understatement here. I would go so far as to say that I've heard it lauded in messianic-like “thy kingdom come, thy will be done” reverential awe by some paid search marketers. as if paid search were lacking a heartbeat before the life-giving audience targeting had arrived and 1-2-3-clea... →

Инвестиционная компания Realogic Николая Матушевского вложилась в израильский музыкальный стартап Rotation. Об этом Firrma сообщили в компании.   Сумма сделки не раскрывается. Инвестиционная оценка компании составила $2, 5 млн. Помимо денег, Realogic окажет стартапу бухгалтерскую, маркетинговую и менторскую поддержку. Компания основана Антоном Ходусом, который вложил в стартап $800 тысяч.    «Мы познакомились с проектом в январе 2017 года и проводили его оценку вплоть до принятия решения об инвестициях. Око... →

The startup insurance application processor Quilt has added a life insurance product to its portfolio and has begun pitching its digital enrollment in 37 states across the country. In partnership with Generation Life (a 50-year-old insurance company that was recently acquired by Swiss Re), Quilt is looking to make the process of applying for life insurance easier so that the under-insured… Read More... →

This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions. Analytics is THE engine of change Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to build detailed personas that can then be used for personalization,... [Read More...] The post Using Analytics To Drive Change For SEOs, ... →

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Acko is an under-the-radar startup that wants to disrupt India’s insurance industry through a digital-only model. This week the company stuck its head above the parapet and announced that it has raised $30 million to get started on its bold plan. Founded by Varun Dua, the man behind insurance comparison site Coverfox, Acko is designed as a wholly digital take on insurance in India.… Read More... →

Sony’s mammoth 13-inch Digital Paper tablet, essentially a huge Kindle you can write on, is still a pretty rare sight, but I’ve always had a soft spot for it. So I’m glad the company is doubling down on this unique device type and making some significant improvements with a new model. Read More... →

Posted by ronell-smithThat sound you hear is the coming together of MozCon 2017. [You can hear that, right? It's not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree. MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place f... →

Posted by rjonesx.Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of... →

Google’s Jamboard is not a kitchen app for curating PB&J recipes – it’s a 55-inch digital whiteboard, with pen and touch input, companion iOS and Android apps, an Nvidia Jetson TX1 processor on board and 4K resolution. The behemoth is an enterprise-focused collaboration tool, that comes in three fun colors and has a stand that looks ripped from a Herman Miller catalog, and… Read More... →

В рамках проекта представители digital-компаний изучают, тестируют и излагают свою точку зрения о сервисах и инструментах... →

The Gillmor Gang — Frank Radice, Keith Teare, Doc Searls, Kevin Marks, and Steve Gillmor. Recorded live Sunday, May 21, 2017 Doc gets off the F train and finds himself in a binge TV debate. Frank preps for his trip to Digital Hollywood, while Keith and Kevin suggest news is dead, long live news. Steve finds respite in advertising from Hulo’s auto-binge onboarding. Directed by… Read More... →

Posted by MiriamEllis My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life to writing 932 reviews on Yelp (932 reviews x @15 minutes per review). Yes, our local SEO industry knows that my dad and your nephew need to find accurate NAP on local business listings to actually fi... →

Matt Cutts, who formerly resigned from Google in 2016 to lead up the US Digital Service team in the Defense Digital Service at the Pentagon is coming back to Google. Well, just for a day...... →

Руководитель проектов в компании по разработке сайтов Greenlabs Ольга Кравцова об отличиях театра от других digital-заказчиков на примере МДТ.... →

Brit + Co, the media startup founded by Brit Morin, is announcing an additional $15 million in funding led by Verizon Ventures (TechCrunch’s parent company). Former Uber President and Target CMO Jeff Jones will also be joining the startup as an advisor. San Francisco-based Brit + Co will be using the funding to expand its digital content business that targets women. They will also… Read More... →

Хотите получить больше целевых посетителей на сайт, но не знаете, откуда еще их привести?  Мы поможем разобраться, а именно:  разберем максимально полный список возможных источников целевого трафика: очевидных и не очень;  рассмотрим плюсы и минусы источников, сравним эффективность и применимость для различных отраслей;  подскажем, как выбрать идеальное сочетание каналов привлечения для вашего сайта.  Расписание конференции: 16 мая: “Новые вызовы digital-маркетинга: что должен знать и уметь современный мар... →

Пошаговая инструкция от медиадиректора digital-агентства Molinos Марии Алифановой.... →

16 мая 2017 года культурно-деловой квартал LUCKY+ превратится в настоящий город в городе.  AdIndex City Conference – первый город-фестиваль, в котором можно не только с пользой провести время, прокачавшись самыми новыми знаниями и подходами, но и отлично отдохнуть. На конференции обсудим, в каком состоянии находится глобальный и локальный рекламный рынок, на чем экономят россияне, как меняется медиапотребление, как интернет- и digital-технологии трансформируют ландшафт и кадровый рынок, какую роль в этом и... →