What We Can Learn From Heat Map Studies to Improve Our Calls-to-Action

Posted by AnnSmartyMost of those reading this probably already know about heat maps. But stay with me while I give a quick explanation to those who don't. A heat map is a visual graph delivered in a unique style. Rather than showing straight statistics, it works by using different colors to show things like... Mouse movement: Where the mouse was moving (my means of mouse-tracking) Click tracking: Where the actual click occurred Scroll tracking: How far down the page the visitor scrolled Eye tracking: Where ...