Свежие новости и отзывы о ahrefs

Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one real... →

Posted by FeliciaCrawfordWell, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for time (and who i... →

Posted by Alex-TLife has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers, hiring S... →

Posted by Jeff_BakerDoes reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019 It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM! What. The. Hell?... →

Подборка от автора блога Ahrefs... →

Posted by SamuelMangialavoriIt's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the... →

Posted by Cyrus-ShepardA good, solid competitive analysis can provide you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis Plus, don't miss the handy tips on which tools can help with this process and our brand-new guide (with... →

Posted by cml63A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites are using Shopify. Since we’ve worked with a good amount of Sh... →

Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce st... →

Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from... →

Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Joining us at MozCon next week? This video is a great lead up to Britney's talk: Featured Snippets: Essentials to Know & How to Target. Give a warm, Mozzy welcome to... →

Найм опытных копирайтеров и редакторов с внушительным портфолио не всегда помогает бизнесу успешно развивать контент-маркетинг. Тим Соуло, директор по маркетингу в компании Ahrefs, рассказал, в чем заключается главный секрет этого типа продвижения.... →

Posted by Cyrus-ShepardDo you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn't have to use Google's Disavow Tool, he provides his personal strategies for those times when using the tool makes sense.How do you decide when to disavow? We'd love to hear your process in the comments below! Click on the whiteboard image ab... →

Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final... →

Yesterday, Dmitry Gerasimenko the CEO of Ahrefs - a beloved SEO toolset provider, announced on Twitter his company will be building a search engine to compete with Google. He knows it sounds crazy, he said that, but he said he wants to do it for two reasons.... →

Средства, полученные с поиска, сервис будет делить с создателями контента... →

Компания-разработчик SEO-инструментов Ahrefs планирует создать свою собственную поисковую систему для конкуренции с Google. Об этом заявил основатель и глава компании Дмитрий Герасименко в Twitter. «Ahrefs работает над поисковой системой общего назначения для конкуренции с Google», — написал он. Новая поисковая система призвана решить две проблемы, которые Google «никогда не захочет решать»: Конфиденциальность. На этом пункте […] Сообщение Ahrefs намерен составить конкуренцию Google на рынке поиска появилис... →

Posted by randfishBefore doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword u... →

Глава маркетинга в Ahrefs Тим Соуло объяснил в своей колонке на Medium, почему для успеха компании очень важно привлечь первых 100 клиентов.... →

Posted by rjonesx.Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume ... →